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Chief Marketer Staff

  • Cornerstone Brands Sold to IAC

    IAC/Interactive Corp. is buying Cornerstone Brands.

  • Frito-Lay Adds $100 Million-Plus for Online and Offline Ads

    Frito-Lay will more than double its marketing spending

  • Millard Survey Shows Online Holiday Cheer

    Online shoppers got some of what they wanted for Christmas in 2004

  • List and Database News

    African American Contributors to AICR This file contains 6.253 last-12-month direct-mail-sold donors to this health charity. Selections: Amount donated, gender, royalty fee, state/ SCF/ZIP Price: $75/M Contact: RMI Direct Marketing Inc., 203-825-4634 …

  • Red Fish, Blue Fish

    But if I ran the zoo,Said young Gerald McGrew,I’d make a few changes.That’s just what I’d do Dr. Seuss Dr. Seuss knew a thing or two about customer data

  • High Flyer

    In the post-Vietnam era, America’s military was taking it on the chin in Hollywood. Then, in May 1986, Paramount Studios released Top Gun, starring Tom

  • Part of the Whole

    Not long after my husband and I were married, he pushed me out the door. No, no, not literally. But he knew I was at loose ends, having recently resettled

  • Rewriting Placement History

    Warner Bros. Domestic Television Distribution is cutting new deals to graphically insert products into TV sitcom re-runs. Such digital advertising uses

  • Pecking Order

    To celebrate the Lunar Year of the Rooster, Absolut vodka launched last month its first Web site for a non-English speaking audience. Scripted entirely

  • Oh, Those Little White Envelopes

    Do good things really come in small packages? For retailers, the answer may be a resounding once they have a chance to tote up their first quarter financial