Chief Marketer Staff

• Cornerstone Brands Sold to IAC

  IAC/Interactive Corp. is buying Cornerstone Brands.

• Frito-Lay Adds $100 Million-Plus for Online and Offline Ads

  Frito-Lay will more than double its marketing spending

• Millard Survey Shows Online Holiday Cheer

  Online shoppers got some of what they wanted for Christmas in 2004

• List and Database News

  African American Contributors to AICR This file contains 6.253 last-12-month direct-mail-sold donors to this health charity. Selections: Amount donated, gender, royalty fee, state/ SCF/ZIP Price: $75/M Contact: RMI Direct Marketing Inc., 203-825-4634 …

• Red Fish, Blue Fish

  But if I ran the zoo,Said young Gerald McGrew,I’d make a few changes.That’s just what I’d do Dr. Seuss Dr. Seuss knew a thing or two about customer data

• Agencies

  High Flyer

  In the post-Vietnam era, America’s military was taking it on the chin in Hollywood. Then, in May 1986, Paramount Studios released Top Gun, starring Tom

• Part of the Whole

  Not long after my husband and I were married, he pushed me out the door. No, no, not literally. But he knew I was at loose ends, having recently resettled

• Agencies

  Rewriting Placement History

  Warner Bros. Domestic Television Distribution is cutting new deals to graphically insert products into TV sitcom re-runs. Such digital advertising uses

• Pecking Order

  To celebrate the Lunar Year of the Rooster, Absolut vodka launched last month its first Web site for a non-English speaking audience. Scripted entirely

• Agencies

  Oh, Those Little White Envelopes

  Do good things really come in small packages? For retailers, the answer may be a resounding once they have a chance to tote up their first quarter financial