Chief Marketer Staff
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Cornerstone Brands Sold to IAC
IAC/Interactive Corp. is buying Cornerstone Brands.
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Frito-Lay Adds $100 Million-Plus for Online and Offline Ads
Frito-Lay will more than double its marketing spending
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Millard Survey Shows Online Holiday Cheer
Online shoppers got some of what they wanted for Christmas in 2004
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List and Database News
African American Contributors to AICR This file contains 6.253 last-12-month direct-mail-sold donors to this health charity. Selections: Amount donated, gender, royalty fee, state/ SCF/ZIP Price: $75/M Contact: RMI Direct Marketing Inc., 203-825-4634 …
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Red Fish, Blue Fish
But if I ran the zoo,Said young Gerald McGrew,I’d make a few changes.That’s just what I’d do Dr. Seuss Dr. Seuss knew a thing or two about customer data
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Agencies
High Flyer
In the post-Vietnam era, America’s military was taking it on the chin in Hollywood. Then, in May 1986, Paramount Studios released Top Gun, starring Tom
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Part of the Whole
Not long after my husband and I were married, he pushed me out the door. No, no, not literally. But he knew I was at loose ends, having recently resettled
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Agencies
Rewriting Placement History
Warner Bros. Domestic Television Distribution is cutting new deals to graphically insert products into TV sitcom re-runs. Such digital advertising uses
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Pecking Order
To celebrate the Lunar Year of the Rooster, Absolut vodka launched last month its first Web site for a non-English speaking audience. Scripted entirely
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Agencies
Oh, Those Little White Envelopes
Do good things really come in small packages? For retailers, the answer may be a resounding once they have a chance to tote up their first quarter financial