Chief Marketer Staff

• Cornerstone Brands Sold to IAC

  IAC/Interactive Corp. is buying Cornerstone Brands.

• Frito-Lay Adds $100 Million-Plus for Online and Offline Ads

  Frito-Lay will more than double its marketing spending

• Millard Survey Shows Online Holiday Cheer

  Online shoppers got some of what they wanted for Christmas in 2004

• List and Database News

  African American Contributors to AICR This file contains 6.253 last-12-month direct-mail-sold donors to this health charity. Selections: Amount donated, gender, royalty fee, state/ SCF/ZIP Price: $75/M Contact: RMI Direct Marketing Inc., 203-825-4634 …

• Agencies

  Blue’s Clues

  I have to admit I’m hesitant about writing this issue’s column. Typically, this space has about a month’s lead time between when I write my sterling prose

• Partnering for Points

  Tony Hart was in the airport, shopping online while waiting for a flight, when it dawned on him. He was eyeing a book on Amazon.com when he realized he

• Agencies

  News briefs/directmag.com

  2/15 Printing firm TRANSCONTINENTAL INC., of Montreal, acquired JDM Inc. for $85 million in cash and $2 million in working capital. JDM, which consists

• Agencies

  Making Contact

  This is the conclusion of a three-part series on the fundamentals of a successful database marketing program. The first two articles, Getting Ready and

• Agencies

  Will You Just Stand By and Watch?

  OK, I’m not embarrassed to admit that there are aspects of the postal world that are less than enthralling. Some, in fact, are downright mind-numbing.

• Agencies

  Getting to Know Them

  When ESRI got a better fix on its customers, it merely was practicing what it preaches. The Redlands, CA company sells global information software, which