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Chief Marketer Staff

  • DMA B-to-B Council Names Bruce Dahlgren Marketer of the Year

    The Direct Marketing Association’s Business-to-Business Council has chosen Bruce Dahlgren, vice president & general manager, North America, printing solutions and services division, Lexmark International, Inc., as its 2005 B-to-B Marketer of the Year.

  • List and Database News

    Marketing lists for the direct response industry

  • ChoicePoint’s Board Picks Privacy Officer

    Carol A. DiBattiste has been named chief credentialing, compliance and privacy officer of ChoicePoint Inc. DiBattiste is currently serving as deputy administrator of the U.S. Transportation Security Administration. She will report to the Alpharetta, GA-based firm’s board of directors privacy committee.

  • Listline e-Newsletter

    ALC Data Management has become the National Organization for Women’s
    list manager. This universe identifies 73,089 last-24-month members as
    well as 47,690 members from the last 12 months, in addition to 26,048
    members on a six-month hotline.

  • Wal-Mart’s Top Marketing Exec to Retire

    Robert Connolly, Wal-Mart Stores, Inc.’s chief marketing executive, plans to retire at year’s end. Connolly, 61, joined the retail giant in 1989 when he was hired as the apparel and merchandise manager. He left in 1994 to work for Montgomery Ward but …

  • Coke and Pepsi Lose Market Share; 7UP Drops off the Top-10 List

    The Coca-Cola Co. and PepsiCo, Inc. saw their share of the U.S. soft-drink market decline last year in a report that ranks the top-10 U.S. makers of carbonated soft drinks (CSD). Coca-Cola, the industry leader, saw its market share drop by 0.9% to …

  • Live from IEG: The Rise of ‘Culture Marketing’

    Brands should ride the “participation revolution” among consumers in order to gear their marketing for the upcoming “culture economy.” That’s the message that futurist Andrew Zolli and IEG President Lesa Ukman gave to attendees yesterday at the IEG …

  • ‘Save Our History’ Takes Top Reggie

    “Everyone should be as fortunate as we are in having a client as creative as The History Channel,” declared Stuart Ruderfer of Civic Entertainment, upon accepting the Super Reggie last Thursday night for the agency’s work on the Save Our History …

  • TD Banknorth Gets Rights to FleetCenter in $6 Million Deal

    TD Banknorth, Inc. has reached a 20-year agreement to put its name on the Boston arena formerly known as the FleetCenter. Under the agreement, worth a reported $5 million to 6 million annually, TD Banknorth Garden will become the official name of the …

  • Usage Up 32% in Shell MasterCard Promo

    Shell Oil Products U.S. exceeded its goals for its fall 2004 promotional campaign with MasterCard International, which included a sweepstakes that dangled 35 2005 Chrysler Crossfires and $1,000 worth of Shell V-Power premium gas. The promotion was …