Chief Marketer Staff, Author at Chief Marketer

TapouT’s Integrated Web Platform Success

TapouT marketing director Noel McDaniel and her team partnered with MojoNow, an integrated marketing and ecommerce website platform created especially to serve as the online component for direct response campaigns.

RedSeal Looks Online for Lead Gen Gold

RedSeal’s vp marketing Tanya Candia teamed with marketing and sales tech company Colabo to handle their online lead-gen efforts, and now she and her team is making data-driven decisions by connecting real-time data across silos in a self-service fashion.

Agencies

The Best Ways to Track Leads

Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.

Getting the Most Out of Marketing Automation

Some marketing teams are turning to strategic partners to help maximize their marketing automation efforts.

Marketing Technology: Are you in Control?

Here are four strategies to ensure you’re controlling your marketing technology and it’s not controlling you.

Social

Ritz-Carlton Leads in Shift in Social Strategies

Marketers are shifting social strategies from getting likes to who’s really behind those likes.

Agencies

Honda Markets its Fit to Gen Y

Here’s a case study on how Honda is marketing its 2015 Fit to the Gen Y generation.

Agencies

Millennials and their Love for Loyalty Programs

Based on a January 2014 study, millennials are more likely in general to become loyalty members to companies in order to receive deals and rewards.

Is Your Analytics Team Making the Cut?

With more and more money headed toward analytics budgets, it might be time to make sure your analytics team is running at top speed.

Digital

ROI Better for Video than Text

Get the update on how video marketing can hit the bullseye and ROI way better than text.