Boosting Brand Awareness with SnapChat
How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution?
Articles by Chief Marketer Staff
Understanding Churn: Why Do Customers Unsubscribe?
While the reasons for churning are as diverse and complex as each individual, knowing why it happens, and when it’s most likely to, can cut your churn rate down significantly.
4 Reasons to Make Personalized Marketing Analytical
The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The problem is that’s impossible.
5 Lessons Learned at B2B LeadsCon
The power of change, building a strong bond with your CEO and why mom was right were some of the key lessons CMOs took away from last month's B2B LeadsCon.
How the IoT is Creating Real-Time Customer Experiences
Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.
Marketer vs. Machine: What Programmatic Media Means for CMOs
For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.
4 Keys to Implementing Effective Account Based Marketing
Needless to say, launching an ABM program doesn’t happen overnight. Here’s four steps to make ABM an integral part of your daily operations.
Why B2B Brands Are Focused on ABM
Why is (ABM) so hot? More and more companies know that while B2B marketing still has a place for B2C-style branding and awareness, demand gen is vital.
Cloud Software vs Software in the Cloud
It’s important to understand some of the subtleties within the cloud lexicon, like how “software in the cloud” is not the same as “cloud software.”
What Went Wrong in the Mobile App Love Affair
New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates.
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