Chief Marketer Staff

• 2014 Pro Awards Winners

  The PRO Awards recognize outstanding promotion marketing in 27 categories. The awards are the benchmark for outstanding creativity and stellar results in the marketing industry, as judged by a jury of expert peers. We are proud to announce the 24th annual 2014 PRO Award winners! Complete the form on the right to Download the 2014 […]

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  TapouT’s Integrated Web Platform Success

  TapouT marketing director Noel McDaniel and her team partnered with MojoNow, an integrated marketing and ecommerce website platform created especially to serve as the online component for direct response campaigns.

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  RedSeal Looks Online for Lead Gen Gold

  RedSeal’s vp marketing Tanya Candia teamed with marketing and sales tech company Colabo to handle their online lead-gen efforts, and now she and her team is making data-driven decisions by connecting real-time data across silos in a self-service fashion.

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  Agencies

  The Best Ways to Track Leads

  Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.

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  Getting the Most Out of Marketing Automation

  Some marketing teams are turning to strategic partners to help maximize their marketing automation efforts.

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  Marketing Technology: Are you in Control?

  Here are four strategies to ensure you’re controlling your marketing technology and it’s not controlling you.

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  Social

  Ritz-Carlton Leads in Shift in Social Strategies

  Marketers are shifting social strategies from getting likes to who’s really behind those likes.

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  Agencies

  Honda Markets its Fit to Gen Y

  Here’s a case study on how Honda is marketing its 2015 Fit to the Gen Y generation.

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  Agencies

  Millennials and their Love for Loyalty Programs

  Based on a January 2014 study, millennials are more likely in general to become loyalty members to companies in order to receive deals and rewards.

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  Is Your Analytics Team Making the Cut?

  With more and more money headed toward analytics budgets, it might be time to make sure your analytics team is running at top speed.