Chief Marketer Staff

• August Isn’t Too Early To Start Preparing For The Holidays

  Started hanging the tinsel yet? Ordered the instant latke mix? Mixed the punch and dragged out the Dickens? While personal preparations for the December holidays may be a ways off, mid-August is a good time for marketers to start planning their campaigns. Bill Tancer, general manager of research at Experian Marketing Services, has just released The 2010 Holiday Marketer: Benchmark And Trend Report. He spoke with Direct Newsline about holiday trends and myths

• Broker Roundtable: What’s the outlook for the holiday season?

  This week’s question: What’s the outlook for the holiday season and what are brokers doing to encourage mailers? Our current panel features Tom Colwell of Conrad Direct, Don Eaker of Wave Direct, Ed Krug of True North List Marketing, Michael Peterman of Veradata, Stefanie Pont of Pont Media Direct, Harold Pratt of Pratt Direct Inc., Kathy Tribel of Lawrence Direct Marketing Inc. and Michele Volpe of Media Source Solutions. Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at [email protected].)

• P&G Calls on Bloggers to Help with Safe Drinking Water Effort

  Procter & Gamble is pushing its Children’s Safe Drinking Water program with a new social media campaign for women bloggers that will land one of them on a clean water expedition in Africa and the opportunity to write an exclusive story about the journey

• iTasti D-lite Lets Loyal Fans Shout Out on Twitter, Foursquare

  Healthful frozen dessert chain Tasti D-lite has built a respectable cult following for itself in the New York market and built up that following using social media such as Facebook and Twitter

• News Brief-Foxwoods Resort Casino

  Foxwoods Resort Casino and Live Nation have signed a multi-year agreement giveing Foxwoods the exclusive naming rights to the former Hilton Theatre on Broadway’s 42nd Street in New York’s Times Square

• Agencies

  Maximizing Marketing Revenue in Online Gaming

  Many traditional publishers struggle with what is a necessary evolution from retail publishing to direct marketing. Business models are changing, and monetizing games suddenly requires a different skill set than it did in the past

• Agencies

  Inventory Control Is Mixed Blessing For Cabela’s Direct Business

  One of the classic question analysts ask businesses is whether they are primarily focused on building revenue or increasing margin. Too often, the answer is

• Email

  Discipline in E-mail Deliverability and Testing

  Success in the e-mail business is directly proportional to the amount of discipline you have in your personal life. I have found that most

• Social

  Keep the Brand/Blogger Relationship Transparent

  If you’re a brand working with bloggers, the connection should be as transparent as possible. That was the message attendees at BlogHer 10 in New York got last week during a panel discussion on the FTC’s endorsement guidelines.

• Email

  Are These the Best-Designed E-mails of the Year?

  We all know that beauty is in the eye of the beholder. But that didn