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Chief Marketer Staff

  • Bluefly Selects McCaffery Ratner Gottlieb & Lane

    Online retailer Bluefly Inc. has selected New York’s McCaffery Ratner Gottlieb & Lane as its advertising agency-of-record for a multi-media campaign scheduled to break in the fourth quarter

  • Gay Coupon Magazine to Debut in Florida

    Hunter Publications is introducing It’s About Pride, a publication it calls the “first coupon magazine on and for the gay community.”

  • Rey joins Draft Chicago as Cross-Cultural VP

    Draft Chicago has hired Walkyria “Wally” Rey as vice president, director of cross-cultural marketing

  • Fuson and Metviner to Keynote DMA B-to-B Conference

    Scott Fuson and Neil Metviner will be the featured keynote speakers at the DMA Business-to-Business Marketing Conference, Sept. 13-15

  • Short Cuts

    List firm DM2 has launched a newly redesigned Web site

  • List and Database News

    Craftmatic Master File –Lifelines This file contains nearly 1.5 million last-12-month buyers. The sources are direct mail and TV. Selections: Gender, multi-responders, religious/ethnic, source, state/SCF/ZIP Price: $65/M Contact: Direct Media Inc., …

  • History Channel Preps Pizzeria Promo

    The History Channel is visiting pizzerias nationally to drive tune-in for its new show Rome: Engineering an Empire. The cable channel, owned by A&E Networks, taps up to 3,500 independent pizza restaurants for a $500,000 campaign centered on a sweeps …

  • TCM, Comcast Team Up For Mall Tour

    Turner Classic Movies is taking the classics of Hollywood on the road as part of an eight-city mall tour this summer. TCM’s Hollywood memorabilia takes consumers inside classic films In partnership with Comcast, TCM is bringing its Lights! Camera! …

  • PepsiCo 2Q Revenues Up 9%

    PepsiCo has reported that second-quarter revenues increased 9%, led by double-digit growth at PepsiCo International and Quaker Foods North America and solid performance in North American beverage and snacks units. Net revenue totaled $7.69 billion, a 9% …

  • Brand Managers Struggle with Product Launches: Survey

    Marketing executives are frustrated with having limited resources for product launches, despite the importance of new products to profits. Fully 87% of senior marketing executives believe their companies’ success depends on new products, but only 32% …