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Chief Marketer Staff

  • Use New Mover Lists to Promote Your Business

    There is no doubt the new mover list is the most frequently used list in the U.S. This is not surprising since 43 million Americans move every year.

  • Email

    Myth Busters: Loren McDonald on “Free” in Subject Lines, Ideal Frequencies, and More

    Silverpop’s Loren McDonald dispels misconceptions regarding e-mail subject lines, frequency, and deliverability

  • The New Profile Of A Market Influencer

    These are trying times for marketers. Diminished budgets mean they must do more with less, while at the same time facing burgeoning competition from new channels. Consumers, meantime, have become exceptionally savvy at ferreting out their own third-party information on products. Against this noisy backdrop of new technologies and competition, where does a marketer go to engage the shopper? Meet the influencer, someone who can extend the reach of your brand through the innate quality of talkability, or word of mouth.

  • Email

    The Why and How of Dynamic Content Personalization in E-mail

    Dynamic content personalization improves the performance of e-mail marketing campaigns by optimizing the visual elements displayed to each recipient. Senders can dynamically change images within the e-mail in real time based on explicit delivery rules.

  • Email

    The Sum of the Parts, Part 8: Adding E-mail to the Multichannel Mix

    In 2010 we are living in a truly multichannel world where consumers demand the ability to surf the Web for a bargain, flick through a catalog during their coffee break, and enjoy the in-store experience of a retail outlet. E-mail has a role in communicating to participants in any and all of these media and channels.

  • Agencies

    Toyota Offers Prius Tenth Birthday in Facebook Contest

    Toyota has announced ten finalists in its Facebook contest to become the face of the “10 Years of Prius” anniversary celebration—and the hometown host of a big catered birthday party for the hybrid model

  • Keeping B-to-B Data Clean: Five Guidelines for Saving Money and Driving Sales

    Neither rain nor snow nor a handful of other impediments are supposed to keep the U.S. Postal Service from completing its appointed rounds

  • Next Gen of IVR: Cool Tools for Starting a B-to-B Conversation Online

    A company that touts itself as a provider of cutting-edge marketing software can’t simply rely on the tried and true when promoting its own solutions. They need something customers will perceive as the next “big thing” in interactive media

  • Survey: Search Becoming a More Complex, Costly Undertaking

    Many B-to-B marketers are getting more sophisticated in their use of search engine advertising capabilities. But the time-consuming aspects of managing those efforts presents a major challenge, and marketers still can’t just choose one search destination over others

  • Broker Roundtable: What’s the Impact of List Biz Consolidation?

    This week’s question: Overall, how is continued list industry consolidation affecting your ability to do business?

    Our current panel features Tom Colwell of Conrad Direct, Don Eaker of Wave Direct, Ed Krug of True North List Marketing, Michael Peterman of Veradata, Stefanie Pont of Pont Media Direct, Harold Pratt of Pratt Direct Inc., Kathy Tribel of Lawrence Direct Marketing Inc. and Michele Volpe of Media Source Solutions.