Chief Marketer Staff

• Agencies

  USPS Reports $764 Million Loss for July

  The U.S. Postal Service reported a net loss of $764 million for July on revenue of $5.3 billion, according to preliminary reports filed with the Postal Regulatory Commission.

• Agencies

  Deutsche Post Acquires Nugg.ad

  Deutsche Post has acquired online marketing platform Nugg.ad AG for an undisclosed sum.

• Social Media Used Mostly to Build Loyalty: Survey

  U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on the medium as those who use it for brand awareness, customer acquisition and other core marketing purposes, according to Direct Marketing Association survey.

• Broker Roundtable: How much is the decline in magazine publishing affecting new list availability?

  This week

• 1-800-Flowers Woos Men with Guy’s Guide Microsite

  With its Guy

• Pizza Brand Promotes Through Thick and Thin and Facebook

  In many ways Chicago is a city divided: North Side vs. South Side, White Sox vs. Cubs, thick pizza crust vs. thin. Home Run Inn, http://www.homeruninn.com/ a South Side-based purveyor of thin-crust pizza, used the competition between the various groups to raise the profile of its brand

• Direct Marketing Club Of NY Reveals Silver Apple Honorees

  The Direct Marketing Club of New York

• Out-Of-Work Direct Marketers Look Longer: Bernhart

  Out-of-work Americans in all fields can count on a 22-week job search, per the Bureau of Labor Statistics. Out-of-work direct marketers aren

• EA Sports Teams with Hot Sauce for Football and Gulf Cleanup

  “The Original” Louisiana Hot Sauce is partnering with the EA Sports division of video game maker Electronic Arts on a football-based sweepstakes promotion playing off the natural links of football, video games and spicy snacking

• ROI Concerns Downplayed As Social Media Grows

  Marketers who aren