Chief Marketer Staff
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Email
Easy Ways to Socialize Your Email
Now that even the most ardent social media advocate will admit that Facebook and the like won
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Agencies
Understanding the Male Grocery Shopper: Study
You may be surprised by who you see in grocery stores these days. Recent studies reveal that approximately a third of the primary shoppers for groceries and household goods are now men
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Octagon Acquires Brazilian Sports Agency
Sports and Entertainment agency Octagon has acquired B2S, a sports marketing firm based in Rio de Janeiro with an office is Sao Paulo, expanding its capabilities in South America
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News Brief-Revlon
Revlon has hired Julia Goldin as senior vice president and global chief marketing officer overseeing all marketing activities for its portfolio of brands
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Online Privacy: Why Marketers and Consumers Need Common Ground
The lack of middle ground between consumers and marketers highlights the obvious issues of the privacy debate.
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Email
Don’t Forget the Basics of Targeting in E-Mail
Many e-mail service providers are forgetting the most critical element of relevancy: customer-based analytics.
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Email
Auto-Respond E-mails First Step In Engaging Customers
When it comes to marketing communication, e-mail is here to stay. And when it comes to deliverability, functionality and complete optimization, the auto responder is here and undergoing a face lift.
The auto responder is a company’s introduction to potential clients and customers. It sends thank you and informational messages to site registrants. It delivers reminders about products and services.
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Agencies
Coldwater Creek’s Investment In Direct Pays Off
Apparel marketer Coldwater Creek, which had pulled back on its direct response marketing spending during 2008 and 2009, has come back to the fold. The company sent out roughly 11.7 million catalogs during its most recent second quarter, a 23% boost from second-quarter 2009.