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Chief Marketer Staff

  • Quality vs. Quantity: Sustainable Social Media Strategy

    A client recently told me they wanted 500,000 “Fans” on Facebook by the end of the year. When I asked them why, they just looked at me blankly. When I pushed, they just hemmed and hawed—ending up mumbling something like

  • Make List Datacards More Useful

    As a list person for 25 years, it’s my job to sift through the multitudes of datacards that could be appropriate for each client. I serve smaller clients who don’t have mammoth test budgets and so the margin for error is small.

  • Mitsubishi Finds New Ways to Reach the “M-Gen”

    Mitsubishi is adding “surprising venues” to its roster of tried and true events to encounter a smaller, more targeted group of potential customers whose lifestyles

  • Euro RSCG Acquires Istanbul Agency Project House

    Euro RSCG Worldwide has acquired Turkish digital agency Project House for an undisclosed sum.

  • NaturallyCurly.com Acquires CurlyNikki.com

    NaturallyCurly.com, an online marketer and social network for people with curly hair, has acquired CurlyNikki.com, a similar company.

  • Email

    Why and How to Index Email Metrics

    How to index email metrics so that you can recognize and act on the success and failure of subsets within your entire database

  • Source Marketing Acquires Think 360

    Marketing services agency Source Marketing has acquired Think 360, Inc., an integrated marketing agency founded in 2001 that includes health and wellness subsidiary Antidote 360

  • News Brief-Bravo

    Bravo: held the “Top Chef Just Desserts Day” yesterday, offering free desserts samples at local bakeries and retailers to promote the premiere of, “Top Chef Just Desserts”

  • Safeway “Lunchbox Winners” Campaign Inspired by Michelle Obama

    There was no doubt that Michelle Obama’s campaign “Let’s Move!” would inspire brand marketers. Safeway is one brand that has taken note launching the “Lunchbox Winners” campaign in 1,523 of its stores

  • Agencies

    The Seven Basics for Success Using B-to-B Lists

    Think you know just about everything there is to know about using business-to-business lists to generate new customers? Maybe you do. But some marketers, in their enthusiasm for implementing the most cutting-edge tactics, might be overlooking the basics.