Chief Marketer Staff

• Staples Gives to Charity, Gets Twitter Engagement

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• Agencies

  Sports Authority Pitches Check-in Rewards via Loopt Star App

  Retailer Sports Authority has opted to test running promotions in the geo-social network Loopt Star that will give iPhone users discounts for checking in either at SA stores or

• Agencies

  New Vicks Facebook Page Builds Fans with Giveaways

  Capitalizing on the upcoming sniffling and coughing of millions of cold and flu suffers, Kaz USA, Inc., the manufacturers of humidifiers and thermometers under the Vicks, Honeywell

• Agencies

  Valpak Joins the Big-Discount Web Trend

  Direct-mail coupon company Valpak will enter the burgeoning field of daily online deals with substantial discounts available at a new Web site

• Agencies

  P&I Postscripts-Adult Swim/Scion

  Adult Swim and Scion: have partnered for a free music download promotion offering 16 heavy metal tracks to incent people to come to www.adultswim.com/metal where they will find Scion-branded messaging

• Agencies

  Relevancy, Loyalty’s Third R, Key To Future Success

  Loyalty marketers are rarely accused of being slow off the mark, and the rate at which they have innately grasped two of the three Rs of loyalty marketing – reward, recognition, relevance –supports this.

  Take rewards. Marketers are long accustomed to giving tangible thanks – airline tickets, extra groceries and so forth – to their customers who change their behavior and offer insights into what they value. And recognition has been offered in the form of special access to events or information, or upgrades when inventory allows.

  The key to cutting through the clutter – and what will separate the truly genius loyalty marketers from the merely smart – is creating engagement by demonstrating they know who they are and what they care about. In short, by being relevant.

• SeaWorld Hires BFG Communications to Secure Partnerships

  SeaWorld Parks & Entertainment has hired BFG Communications, a Promo 100 agency, to develop and attract strategic marketing partnerships for all of its 10 theme parks

• News Brief—Build-A-Bear

  Build-A-Bear: will open about 10 pop-up stores beginning next month through the Christmas season

• Agencies

  Colloquy’s Loyalty Awards Laud Citi, Godiva, Hyatt, RecycleBank and U.S. Bank

  Citi, Godiva, Hyatt, RecycleBank and U.S. Bank shared honors at the inaugural Colloquy Loyalty Awards.

  The awards recognize transformative, consumer-focused loyalty initiatives in five categories.

• Agencies

  Looking Ahead At The Consumer Of 2030

  The very idea of a loyalty program assumes that customers will stick around for a while. While few marketers, save perhaps for mortgage lenders, are considering what customers will be like 20 years down the road, there are trends today which will shape the business environment of tomorrow, according to Kelly Hlavinka, managing partner at Colloquy.

  Such predictions come with caveats. Short-range disruptive trends are harder to predict, so accept that Hlavinka won