Chief Marketer Staff

• Agencies

  Ways to Improve Your Mailing List Performance

  Thanks to reduced prospecting and catalog circulation, many mailers are finding they have fewer housefile names to leverage, and less new names on the rental market. How can you improve your list’s performance, and get profitably back in the mail? Here’s a few tips.

• Factory Analogy Bridges Analytics Gap Between CMO and CIO

  CMOs are often approached by CEOs, who have a penchant for numbers, to present data that either demonstrates results or supports marketing initiatives. To satisfy the top brass, CMOs must work with their chief information officers (CIOs) and create a predictive model for forecasting sales results from marketing investments, and an analytical model for measuring the results against their predictions.

  Therein lies the problem. Traditional marketing professionals are notorious for having creative minds.

• Email

  Opens, Deletes, and ISPs: an Email Deliverability Update

  Internet service providers are changing the criteria by which they identify legitimate inbound email vs. spam: That much is clear. What

• Agencies

  Carper Bill Would Cut Mail Delivery Day

  Sen. Tom Carper (D-DE) has introduced a bill that would eliminate Saturday mail delivery and give the U.S. Postal Service greater leeway to close post offices as well as relieve certain obligations to pay retiree health costs.

  One key provision of this bill would give the USPS authority to reduce delivery frequency to five days a week, down from the current six.

• Email

  How to Revive a Dead Email Campaign

  If your emails are more stone tablet than iPad, you might want to consider some innovative ways to shake up your campaign and get those open rates out of the hibernation they’ve been in since the Emailocene era.

• Email

  Seven Key Components of Email: a Checklist

  Each element of an email campaign can be analyzed and discussed in enough detail to fill a score of articles. Here, we’re going to offer quick tips concerning seven key components.

• Social

  Facebook Posts More Engaging Early in the Day, with Images: Vitrue

  According to research by social media marketing agency Facebook, Vitrue posts incorporating images-including photos and coupons

• Texas, Cow Manure and Politicians

  A little liquid compost will certainly help plants grow, even if the plants are on the heads of politicians

• Palmer Joins KnowledgeBase

  KnowledgeBase Marketing has hired Barbara Palmer as senior vice president of marketing. In this newly created position encompassing marketing strategy as well as marketing and corporate communications, she will be part of the senior leadership team. …

• Broker Roundtable: Will List Discounting Continue?

  This week’s question: In the past year or two, some mailers have been willing to discount their list prices to stay in the mail. Will this continue or do you see things stabilizing at all?