Chief Marketer Staff

• Agencies

  Target Launches Customizable Version of Weekly Flier

  Retailer Target has launched a customizable beta version of the weekly deal flier it distributes to 100 million consumers in Sunday papers and to 1.2

• Agencies

  Mail Drives T3 Motion to New Market

  To reach a new market not familiar with its product, stand-up electronic vehicle maker T3 Motion mailed its first direct mail campaign this spring. The

• Brains and Beauty

  The proof of any marketing strategy is in the final metrics, but on the way to that goal, execution counts. In the PRO AWARDS competition, Promo annually

• Agencies

  Idea to Steal: California Pizza Kitchen Coupon

  The element of surprise and delight is simply that surprise and delight. When a brand hands a customer something completely unexpected, it shows that

• Social

  The Chieftains

  How do you use Social Media, both personally and professionally? Janie Downey, Executive Director, New England mail Order Association

• From the Mouths of Babes: A Kid’s Take on ROI

  IF YOU STILL THINK not everyone is considering the importance of measurable marketing, talk to my kids. As we frolicked on the beach during a week off

• Did You Know? Google Search

  2 to 5 seconds is what Google says its new predictive Instant Search will save the average searcher, showing search results for what Google thinks you’re typing before you’ve finished

• The Anatomy of Canon’s 2D Bar Code Promotion

  With an eye toward boosting in-store sales, Canon is testing 2D bar code labels on its printers. Like other brands that have tested 2D or QR codes

• Halloween Spending Expected to be Up

  Halloween is back in style. Some 148 million Americans will enjoy the holiday this year spending considerably more than they did last year

• Five Tips in Designing Environmentally Friendly P-O-P

  Earlier this year, Walmart began a new initiative to grade and score products by answering questions like: Is this product easier to recycle? The retail titan is making markters rethink the way they build P-O-P displays