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Chief Marketer Staff

  • Hotmail False Positives Nearly Triple: Lyris

    False-positive spam filtering at Hotmail nearly tripled in 2005 from 5.3% in the first quarter to 15.7% in the fourth quarter, according to e-mail service provider Lyris Technologies.

  • Toys R Us Says it Prevails in Suit Vs. Amazon

    Toys R Us Inc. said on Thursday that its online arm prevailed in a lawsuit against Amazon.com Inc., severing a deal between the two and allowing Toysrus.com to run an independent retail Web site.

  • Talbots Direct Marketing Sales Rise 3%

    The Talbots Inc. reported net income of $19.8 million for the fourth quarter up from $15.4 million last year.

  • ConsumerBase Names Sher Chair of its Advisory Board

    ConsumerBase has named Robert Sher, the direct marketing veteran, chairman of its board of advisors.

  • Volkswagen Dealer Tests Video in E-Zine

    (E-Centric) A Boston-area Volkswagen dealership is testing a video in the current issue of its e-mail newsletter.
    If successful, the concept will be rolled out to various dealers and brands nationwide, said David Fish, CEO of IMN, creator of the program.

  • New Products and Services

    DM Postage Estimator: provides a range of costs based on mailing type, sorting options, letter, non-letter and parcel specs, number of pieces and weight

  • Letters to the Editor

    Unfounded Potshots!

  • Listline e-Newsletter 03/02/06

    Belardi/Ostroy ALC LLC now manages the Barrie Pace women’s apparel
    catalog buyers list. This file contains 157,554 buyers, including 87,255
    last-12-month buyers who spent an average of $300 per order.

  • Coca-Cola Bows Largest Reward Program in its History

    Coca-Cola North America has launched a consumer rewards program covering its entire brand portfolio. My Coke Rewards includes 4 billion unique redemption codes worth a cumulative $50 million, making this the company’s largest rewards program ever. The program kicks off in conjunction with NCAA March Madness and the Academy Awards.

  • Live from AAAA: Revised Guidelines Released for On-Demand Video

    The American Association of Advertising Agencies has released revised guidelines covering on-demand video. The guidelines are designed to help marketers and agencies judge the effectiveness of ad messaging in on-demand video environments. The Digital …