Chief Marketer Staff

• News Briefs

  PROSTORES: and Entrepreneur magazine have launched the…MARC USA: Pittsburgh, has launched a cause-marketing division at…MAJOR LEAGUE BASEBALL: is offering fans the ability to…

• Experiential Makeover, BrandAnimation Edition: Part 1

  When I was in high school, I worked at a Gap, which was a pretty cool job for a teenager. Mind you, this was back when you could still buy your tapered, acid-washed pair of Levi’s there, before it sold its own label exclusively. My, how things have changed!

• Live from SES New York: Plenty of Growth Left in Search

  There

• Email

  Live from New Orleans: Visitors and Vexation

  Different museums, different problems. For the D-Day Museum, it

• Agencies

  Live from New Orleans: Selling Cookbooks With The Personal Touch

  The Kitchen Witch bookstore, a French Quarter shop that sells new, used and rare cookbooks, doesn

• Live from New Orleans: A Familiar Face in a Familiar Place

  There

• The Keys to Revitalizing a Mature Brand

  Building a strong brand takes time, commitment, and hard work, but the result is one of the most valuable assets a company can own. Instant identification in the mind of the customer, a reputation for competence and quality, the knowledge that the promises of the brand are genuine and not just slogans

• Sustainability Looks to Hit the Mainstream

  “Sustainability” is becoming a buzzword among enlightened consumers and marketers.
  An environmental, social, and economic concept, sustainability is all about preserving resources for future generations.

• Agencies

  Saatchi & Saatchi Singapore Wins Caples Best in Show

  Saatchi & Saatchi Singapore received the Maxwell Sackheim Best in Show Award last night at the 28th Annual John Caples International Awards in New York.

• Agencies

  AOL, Dove Lead Search for Chief Everything Officers

  America Online is teaming up with Unilever’s Dove brand to search out five CEOs—Chief Everything Officers, that is—to honor consumers who give their all.