Chief Marketer Staff
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Agencies
Hanover Direct Special Committee Evaluates Privatization Offer
Hanover Direct, Inc. has appointed a special committee to evaluate a proposal from its largest shareholder to take the company private.
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Agencies
Carolyn M. Ticknor Resigns From OfficeMax Board
Carolyn M. Ticknor will resign from the OfficeMax Inc. board of directors effective Apr. 20. Ticknor, who has been on the board since 2000, has resigned to focus on other personal and professional obligations, according to the company.
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VerticalResponse Offers Discount to Non-Profits
VerticalResponse has launched VerticalResponse for Non-Profits, a new program, under which documented non-profit organizations will be able to purchase its self-service e-mail and direct marketing services at a 15% discount.
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Traffix Launches Mobile Consumer-Focused Unit
Interactive media firm Traffix, Inc. has launched mxFocus, a business unit geared toward helping its clients reach mobile consumers.
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Agencies
Intellidyn Names Charlie Brady Senior VP of Business Development for Lending Industry
Intellidyn Corp. has named Charlie Brady senior vice president of business development. In this role, Brady will be responsible for generating accounts among the lending industry.
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Krispy Kreme Taps Ex-Kraft Snacks Executive as CEO
Krispy Kreme Doughnuts, Inc.’s board of directors has elected Daryl G. Brewster to president and CEO, effective immediately.
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Email
Goodmail Rejecting Three Quarters of Applicants
Goodmail has rejected more than three quarters of the companies that have applied for its Certified Email program, according to the company
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Email
Open Letter to CT Lawmakers: Unspam Thinks You’re Stupid
Dear Connecticut Legislature,
Matthew Prince, the chief executive of Unspam, thinks you
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