Chief Marketer Staff
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Agencies
As Seen on the Web
WELL, THAT NEVER HAPPENED before. I think I’ve mentioned that I’m a tough sell. At home, I like my privacy unbroken by advertising. I feed my garbage
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Greased Lightning
When Castrol Syntec, a premium motor oil, sought a new way to reach its young, car passionate audience, the brand found its mark with video games. In
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Agencies
Room Service
SMOKING OR NON-SMOKING. King size or two double beds. Room service or a leisurely breakfast in the caf. Everyone has preferences when traveling, and the
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Licensed to Thrill
Comic books and TV shows, blockbuster movies and video games: all provide a well of characters beloved by children and adults a fact not lost on retailers.
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Agencies
Down to Earth
MOBILE MARKETING is on the way, and it will usher in a Golden Age. Soon we’ll all be receiving rich-media ads over our Internet phones, being enticed
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Agencies
Kia Dealer Mailing Is a Real Clunker
FOR WHAT MUST BE THE worst direct mail campaign in the history of the craft, look no further than a recent effort from Kia of Paramus, NJ, aiming to get
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Top Cats
The Meow Mix Co. is heading back to TV, this time in its very own spoof reality show highlighting cats (of course) as the stars. In a take on popular
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Agencies
An A+ in Direct
Brace yourself, direct response industry. The younger generation from the Show Me state is about to show you a thing or two. At the Missouri School of
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Agencies
A New IT Choice
DIRECT RESPONSE radio spots and search have helped computer repair firm PlumChoice build a base of 30,000 small- and home-office customers. Ted Werth