Chief Marketer Staff

• Burger King & the NFL

  An NFL partnership last football season was just what Burger King (BK) cooked up to promote a limited time only burger and fries offering. The fast food

• from Boardroom to Bonanza

  The kudos keep rolling in for Pontiac’s star turn on The Apprentice. It has netted an EMMA, an Interactive Marketing Award and a PRO Award (all from PROMO),

• Agencies

  LETTERS TO THE EDITOR

  DON’T GET THEM STARTED I am appalled at the self-righteous, attacking, personal tone that Ken Magill took toward Keri Smith and Jeff Pitcher in his column

• Bullet Proofs

  There’s a small, but extremely active knife-collecting subculture in America. Most of these folks are tougher than a $2 steak. For all that toughness,

• Illusionary Wonder

  A&E had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so.

• Get back

  One of the advantages of living in the New York area is access to terrific museums. On a recent Saturday, I trooped my two boys down to The Museum of

• Buffing brand appeal

  Requests for brown sugar and honey massages, eucalyptus soaks and grain and spice facials are in high demand, with spas throwing open their doors in record

• Agencies

  A New IT Choice

  DIRECT RESPONSE radio spots and search have helped computer repair firm PlumChoice build a base of 30,000 small- and home-office customers. Ted Werth

• Agencies

  The E-zine for Cinephiles

  TIRED OF THE USUAL DRECK from Hollywood? Then do what many New York film lovers do: Head to the Film Forum, a small nonprofit theater on the border of

• Trade Off

  Masterfoods is wielding its checkbook more strategically these days. The candy and food giant has been shifting funds from trade to consumer marketing