Chief Marketer Staff

• Bullet Proofs

  There’s a small, but extremely active knife-collecting subculture in America. Most of these folks are tougher than a $2 steak. For all that toughness,

• Agencies

  The Idiot Box Smartens Up

  WELCOME, TELEVISION! For years you’ve been the last great bastion of brand marketing. With the exception of late-night spots, most of your dollars have

• Agencies

  TIMELINE

  April 17, 2006 THINK PARTNERSHIP, a provider of online and offline marketing and ad services, signed a letter of intent to acquire IceRocket, a blog-search

• Sweet spot

  Mike and Ike, those fruit-flavored chewy candies, needed a major facelift. The brand had a loyal core of munchers, but limited marketing. A relatively

• Agencies

  Search Users Try, Try Again

  Who says there’s no loyalty anymore? The new Search Engine User Behavior Study by search marketing firm iProspect and Jupiter Research reveals that those

• Burger King & the NFL

  An NFL partnership last football season was just what Burger King (BK) cooked up to promote a limited time only burger and fries offering. The fast food

• Hitting a High Note

  Much as he’d like to be thought of as a regular guy, women still weep when they hear Paul McCartney’s voice. At least they did last September at the offices

• Agencies

  Room Service

  SMOKING OR NON-SMOKING. King size or two double beds. Room service or a leisurely breakfast in the caf. Everyone has preferences when traveling, and the

• Agencies

  LETTERS TO THE EDITOR

  DON’T GET THEM STARTED I am appalled at the self-righteous, attacking, personal tone that Ken Magill took toward Keri Smith and Jeff Pitcher in his column

• Illusionary Wonder

  A&E had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so.