Chief Marketer Staff

• Bullet Proofs

  There’s a small, but extremely active knife-collecting subculture in America. Most of these folks are tougher than a $2 steak. For all that toughness,

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  Down to Earth

  MOBILE MARKETING IS ON THE WAY, AND IT WILL usher in a Golden Age. Soon we’ll all be receiving rich-media ads over our Internet phones, being enticed

• Buffing brand appeal

  Requests for brown sugar and honey massages, eucalyptus soaks and grain and spice facials are in high demand, with spas throwing open their doors in record

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  Rate Case Coming, Potter Warns

  A NEW RATE CASE SEEKING A postage increase in 2007 is about to be filed with the postal Board of Governors, said Postmaster General Jack Potter during

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  Fax You

  THIS ISSUE CONTAINS SOME INTERESTING COVERAGE OF THE problems facing fax marketers. The first is an article on what to do if your insurer denies your

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  A Weighty Issue

  The U.S. Postal Service has done an amazing job reducing costs. But thus far, despite stiffening competition, mailers haven’t seen it do much to increase

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  A New IT Choice

  DIRECT RESPONSE radio spots and search have helped computer repair firm PlumChoice build a base of 30,000 small- and home-office customers. Ted Werth

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  The E-zine for Cinephiles

  TIRED OF THE USUAL DRECK from Hollywood? Then do what many New York film lovers do: Head to the Film Forum, a small nonprofit theater on the border of

• Get back

  One of the advantages of living in the New York area is access to terrific museums. On a recent Saturday, I trooped my two boys down to The Museum of

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  Granola With Style

  Direct spoke with Gordon recently about Viva Terra’s beginnings and the challenges of starting up a catalog in today’s economic environment.