Chief Marketer Staff

• Agencies

  InterContinental Aggregates Hotel Check-ins with PlacePunch

  Capitalizing on the popularity of mobile check-ins on Foursquare, Gowalla, Twitter and Facebook Places, InterContinental Hotels Group has launched a pilot program with a platform

• Agencies

  Take 7: Regal Entertainment Red Carpet Sweeps Finds Loyalists

  Regal Entertainment Group has found success in replaying an annual sweepstakes that offers its loyalty members a trip to the Oscars. Each year, the promotion also entices new members to join helping the company to grow its membership to 6.7 million, the largest loyalty program in the industry.

• Agencies

  Atkins Beefs Up Giveaway Promotion with Largest Budget to Date

  Atkins’ direct response campaign centers on a smartly designed free “Starter Kit” that includes three giveaways—a Quick Start Guide, a Chef Recipes booklet, and three Atkins bars—as incentives to get consumers to participate in the diet. And if early returns are any indication, things are looking good. Some 8,000 to 10,000 orders for the kits are being placed daily.

• Direct Mail Tips Headlines: 3 for right rail

   

• Lead Gen Gears Up: Chief Marketer Annual Survey

  Every lead-gen channel will see increased use over last year, according to the 2011 survey response. But the largest growth will come among the web tools

• Get Your Train on Track

  With budgets being watched more carefully than ever, putting a tighter rein on the demand chain for marketers is more important than ever. We keep coming

• Diversified Investor Lists

  HOW MUCH DO DIRECT MARKETERS AND INVESTORS HAVE IN COMMON? And besides being spreadsheet junkies, how much are list brokers really like stock brokers?

• Don’t be a Passive Marketer: The Benefits of Actively Managed Search

  The 2010 holiday shopping season delighted a wide range of marketers. What metrics were the best arbiter of the seasonal ROI? It depends where you looked.

• Keeping Score: When Processing Leads, Remember Not All Customers are Created Equal

  When a company employs a marketing automation system to score its incoming leads, it begins assigning points to prospects based on their activity. But,

• Editor’s Note: Off to a Good Start

  AS THIS ISSUE OF CHIEF MARKETER HITS YOUR MAILBOX, 2011 is in full swing. Of course, as we put it together we’re still in the middle of January, finally