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Chief Marketer Staff

  • Tris3ct/GMR

    TRIS3CT has hired Kevin Gilbert as chief strategy officer. GMR opens office in Singapore.

  • Agencies

    Tending to Toilet Tissue Turf: Cottonelle Q&A

    Toilet tissue is not something people tend to spend a lot of time thinking about. Many shoppers just grab a familiar-looking package off the shelf and toss it in their carts, and because price promotions are so common, there is not a lot of brand loyalty. Cottonelle senior brand manager John Stanwood talks to PROMO about the $9 billion product category and why it’s so challenging for marketers.

  • Social

    Social Media, the 19-Year-Old Dude Rule, and the “Humanization of Business”

    Businesses in general are about to undergo what dogs experienced 50 years ago: “the verge of the humanization of business,” according to social media and ecommerce consultant Gary Vaynerchuk

  • Agencies

    Broker Roundtable: Describe Your Most Difficult List Order

    Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What was the most difficult list you represented or the toughest order you tried to fill in 2010?

  • Chief Marketer Listline February 7

    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

  • Email

    SnagAJob.com Snags Back Inactive Email Subscribers

    Knowing that you should establish an email win-back program is quite different from knowing how to establish said program. SnagAJob.com’s recent test, which generated a 10% response among inactive subscribers, shows one way of setting up a successful retention campaign.

  • Agencies

    Microsoft Triples Response Rates via Database Marketing

    A new database marketing model has helped Microsoft lift prospecting email and telemarketing response rates by as much as 300%.

  • Agencies

    Five Keys to Mobile-Ready Email Design

    We’ll spare you the statistics regarding how many more people are reading their email on smartphones as opposed to traditional computers—you know that the number is increasing dramatically. What you might not know, however, is how best to craft your emails so that smartphone users can read and respond to them as easily as can those viewing them on computers.

  • Email

    Nine Ways to Get Customers to Fall in Love with Your Email Marketing

    When it comes to email marketing, the last thing you need is for your customers to take you for granted. Here are nine ways to connect with your subscribers through every stage of the relationship

  • Agencies

    Holiday Retailers Win Facebook Friends and Social Influence with UGC, Promotions: Study

    According to new results from social marketing agency Media Logic, online retailers racked up a lot of new friends in Facebook and Twitter this holiday season