Chief Marketer Staff

• Agencies

  Packaging Toys isn’t Kid Stuff Anymore

  When confronted by myriad choices, kids are impulsive and can sometimes be more attracted by a competitors’ brand if the packaging is more compelling. That’s why the brand has to be fully leveraged in package design to remind the child about the attributes and perceived higher value of the brand that drove them into the store in the first place.

• Agencies

  Using Social and Product Data for More-Targeted Lead Scoring

  Are you incorporating social media activity into your lead scoring process? Are you creating a distinct model for each of your product lines? Are you putting your third-party data into context with prospects

• New Pig Finds the Funny Side of B-to-B

  B-to-B marketing creative tends to hit features and benefits, rather than the funny bone. And experts typically advise marketers to be cautious when using humor. But it

• Email

  Verizon Wireless Cuts Support Costs with Welcome Email Program

  Many marketers forget that email can do much more than help you sell your products or services. It can also reduce your customer service and call center costs, as Verizon Wireless found out with its welcome campaign.

• Email

  Five Signs It’s Time to Change Your Email Template

  Your template is the structure you hang your entire email marketing campaign upon. Therefore it is imperative that it be effective, powerful, flexible, and easily modifiable. Here are the top five signs that your current email template belongs on the cyber scrap heap and should be replaced

• Social

  He Said What! Using Social Listening Tools

  It’s a real punch to the gut when some unknown Internet user lambasts your brand for reasons you can’t quite grasp. But as we all know, that unknown user has friend, who have friends, who have friends… But even worse would have been to have not seen that user’s message at all, which is why social listening tools are indispensable in the world of online marketing.

• Agencies

  Breaking Into the Lucrative Government Market

  Chief Marketer recently asked business-to-government consultant Mark Amtower for tips on marketing to state and federal government agencies.

• Agencies

  Finding the Right Multichannel Mix

  It is no longer appropriate to try and funnel the consumer into the purchase channel you favor. It is imperative to interact with them in the manner they prefer.

• Agencies

  Credit Cards Mailings Expected to Rebound

  Although the recession and laws restricting financial marketing have put direct mail credit offers on the decline in recent years, a rebound might be in the cards for 2011.

• Agencies

  Golfsmith Sets Up “White Out” Street Promotion in New York

  As if New York hasn’t had enough snow this year, Golfsmith is hoping for more, specifically on Feb. 15.

  That day, Golfsmith and TaylorMade-adidas Golf Co. are holding the “White Out” in-store—and in-the-street—promotion.