Chief Marketer Staff

• J&J Buys Pfizer Consumer Healthcare Biz for $16.6 Billion

  Johnson & Johnson has agreed to buy Pfizer, Inc.’s consumer healthcare business for $16.6 billion in cash, ending a quest to determine strategic options for the business that began in February. The deal is expected to close by the end of the year.

• Rosenfeld Named Kraft CEO; Carey Takes Charge at Frito-Lay

  Kraft has named Irene Rosenfeld to replace CEO Roger Deromedi, who leaves the company immediately.

• Illinois Tourism Board Sells Ads Online

  Illinois Bureau of Tourism has launched an online store to sell merchandise based on its popular ad campaign.

• Google Lets Advertisers Pick Time/Day Campaign Will Run

  Google has introduced a new feature that lets advertisers determine when their ads will run. Advertisers can automatically adjust their bids or pause or resume their campaigns based on the time of day or day of the week.

• News Briefs

  FOX FILMED ENTERTAINMENT: is giving consumers their very own coffee break in part…SARA LEE BRANDED APPAREL: has appointed Kevin Hall to the new position of…

• Claria to Users: “Lose Our Adware”

  In a step that seems unprecedented in the annals of online advertising, born-again pop-up provider Claria posted a recommendation on its Web site that users uninstall its GAIN ad-serving software from their browsers.

• Agencies

  Founders of Bankrupt Telecom Firm Settle FTC Charges

  The founders of a telecommunications firm that allegedly defrauded small businesses have settled Federal Trade Commission charges, ending a complicated two-year case.

• World Marketing Acquires AMS Response

  World Marketing Inc., a provider of direct marketing services, has acquired AMS Response for an undisclosed sum.

• W.A. Wilde Hires Director of New Business Development

  W.A. Wilde Co., Holliston, MA, has hired Chuck Swanson to serve as director of new business development.

• Staples, U.B. Office Systems Form DM Venture in Taiwan

  Staples Inc. has joined forces UB Office Systems to enter the estimated $2.5 billion Taiwan office products market.