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Chief Marketer Staff

  • PC In-Game Advertising to Grow $400 MM by 2009

    In-game advertising in PC-based games is expected to more than quadruple in the next three years, according to a new survey.

  • Utah Tries End Run in Registry Defense

    (Magilla Marketing) A Utah Republican is trying to get a federal bill passed that would kill efforts by marketers and others to overturn the state

  • Project Aims to Clean Spam Data, Help Filters

    (Magilla Marketing) A volunteer project is underway that has the potential to help spam filters avoid false positives, where anti-spam software mistakenly tags wanted e-mail as spam.

  • Wunderman Acquires Web Agency ZAAZ

    Wunderman has acquired ZAAZ, an interactive agency Web known for its analytics consulting practice. The eight-year-old agency generated $9.2 million in unaudited revenue during 2005, and held net assets of $1.6 million. Terms of the acquisition were not disclosed.

  • Omnicom Acquires Majority Stake in EVB

    Omnicom Group Inc. has acquired a majority stake in EVB, an interactive marketing agency in San Francisco.

  • GUS Spurns Experian, Argos Offers; Will Keep Split-Off Plan

    GUS Plc, the UK retailing giant, has rejected offers for its Experian credit-information unit and the Argos stores division and will proceed with a plan to separate the two businesses, according to wire service reports.

  • Collegiate-Pacific Inks Distribution Deal With New Era Cap

    Collegiate Pacific, the institutional sporting goods cataloger, has signed a marketing and distribution pact with New Era Cap Co., a sports-licensed headwear company.

  • Think Partnership Names Antonuk COO

    Think Partnership Inc. has named Stan Antonuk chief operating officer.

  • Short Cuts

    InfoUSA will be listed in the new NASDAQ Global Select Market, which was launched on July 3. …

  • Letters to the Editor

    As a direct marketer and a newlywed, I was shoved from the Knot to The Nest immediately after my wedding date. I found it presumptuous on their part. The Knot/The Nest also seems to use some other not so nice tactics