Chief Marketer Staff

• Valassis to Acquire Advo for $1.3 Billion

  Valassis will acquire mass mailer Advo for about $1.3 billion.

• Quad Acquires Openfirst

  Quad/Graphics has acquired Openfirst, a direct mail services company, for an undisclosed sum.

• Agencies

  Sharper Image Catalog Sales Fall 10%

  Sharper image Corp. reported sales of $36.4 million for June, off 21% from $46 million last year.

• Mail Stream: A Report on Incoming Direct Mail

  Papo d’Anjo Brings Old Fashioned Style to the States Portuguese clothing manufacturer Papo d’Anjo is “dedicated to making children’s clothing the old fashioned way.” According to a series of introductory paragraphs on the inside cover of the …

• Listline e-Newsletter 07/06/06

  Evangelical Christians spent an average of $65 are named on the Miracle
  Network Donors and Buyers list. The total count is 489,202. Products
  purchased include books, cassettes, CDS and DVDs.

• Benfield Resigns as CoActive CEO

  John Benfield has stepped down as CEO of CoActive Marketing Group, which named Marc Particelli to replace Benfield.

• Agencies

  Chase Serves Up U.S. Open Tix Via ATMs

  Starting this week, financial services giant Chase has turned its ATMs into instant-win machines, as it distributes more than 5,000 free tickets to the U.S. Tennis Open to be held in New York City later this summer.

• Agencies

  Magic School Bus Revs Wise Foods

  Wise Foods gets on Scholastic’s Magic School Bus for a regional back-to-school campaign.

• News Brief

  JAMBA JUICE: has named Paul Coletta as

• Mega-Brand Vs. Edited Brand

  Consumers always want choice—or do they? When shopping for orange juice or toothpaste becomes as complicated as shopping for pantyhose, is offering “infinite” choice within a category really such a good idea?