Chief Marketer Staff

• Chief Marketer Listline March 14

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Agencies

  California’s No-ZIP Ruling Breeds Lawsuits, List Concerns

  Last month’s ruling by the California Supreme Court bars retailers from asking for ZIP codes from credit-card store shoppers

• Agencies

  Hospital DR Effort Seeks Patients, Donors

  National Jewish Health, a specialized hospital in Denver, is launching its first national direct response space campaign to attract patients and potential donors as well as build its brand.

• Agencies

  Five Tips for Successful B-to-B Paid Search Campaigns

  Many best practices across B-to-C and B-to-B paid search campaigns are similar. However, B-to-B marketers face some unique challenges

• Email

  Tailor Your B-to-B Newsletter to the Reader, Not the Company

  Chief Marketer recently talked with Craig Fitzgerald, editorial director of Waltham, MA-based e-newsletter firm IMN, to get his thoughts on what types of content work best in B-to-B newsletters, best practices, and what to avoid if you want to keep your audience opted-in and reading.

• Agencies

  Prospecting With Puppets Pulls for Scientific Firm

  Tom Simons of Partners + Simons shares how measurement-tools firm Agilent used puppets to charm online prospects into checking out a new product line, and offers thoughts on healthcare/scientific marketing trends you should watch.

• Agencies

  Coors Light/Bacardi: From Flash-mob to YouTube within 24 Hours

  On Tuesday evening over the course of about 30 minutes a flash-mob video was produced on the Las Vegas strip for both the Miller Light and Bacardi brands. The production was edited down to 2.5 minutes and is now up on YouTube with 1,016 views and counting.

• Agencies

  Checkup: Bounty and Special K Build their Health Credentials

  As we know, the healthy lifestyle movement is well underway and promotion is an effective way to build a brand’s credentials whether or not “health” has ever been part of their core positions. Let’s take a look—and lesson—from two distinct, long-established brands with powerful promotional concepts. One, Special K, begins its new messaging with a heritage of health; the other, Bounty, uses promotion as a way in.

• Is Charlie Sheen’s PR Strategy ‘Winning?’

  Is Charlie Sheen destroying or building a tiger-blood fueled brand? Is there anything marketers could learn from Sheen’s PR “strategy?”

• Social

  Motorcycle Retailer Rides Shared Facebook Sweeps to Sales Wins

  How do you build a critical mass of followers in social media-those social-grid head counts that are a prerequisite for giving a social campaign viral lift? In the case of online cycle gear seller Motorcycle Superstore