Chief Marketer Staff
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News Briefs
LEVI STRAUSS & CO.: has named COO John Anderson as the company’s…SKECHERS: has signed recording artist Ashlee Simpson for a new…WIRELESS MARKETING SHOP IPSH!: San Francisco, has launched a division to…
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Email
E.U./U.S. Marketers Differ on List-Growth Tactics
E-mail list-growth tactics that work well in the U.S. don
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Email
Goodmail Announces Free Trial of CertifiedEmail
Marketers have been waiting for Goodmail Systems to announce a price, and as of this morning they have an answer—sort of.
The company that created a firestorm early this year by announcing AOL was implementing its CertifiedEmail scheme announced in a press release yesterday that it is offering 90-day free trials of its system.
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DM Industry Hiring Slows: Survey
The job market within the direct marketing industry has slowed. According to a survey of hiring practices, only 66% of respondents plan to add staff this summer, down from 72% in the spring and 80% last fall.
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Q Interactive Promotes Matt Wise to President and CEO
Q Interactive, an online marketing services firm, has named Matt Wise president and CEO. He will replace Matthew Moog, who is stepping down to start his own firm.
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WilsonRusch Relaunched as Wilson Relationship Marketing Services
WilsonRusch has rebranded itself as Wilson Relationship Marketing Services.
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Email
E.U./U.S. Marketers Differ on List-Growth Tactics
E-mail list-growth tactics that work well in the U.S. don
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Email
Oops: This Reader Says We Aren’t at all Funny
We received a scorching letter last week from Merilee Kern, co-founder and CEO of Healthy Kids
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Email
Project Aims to Identify Spam by Traffic Patterns
A research project is underway at Cambridge University in the UK that could give Internet service providers a new weapon in the battle against spam.
Dubbed spamHints, the project aims to get ISPs to share information on the traffic patterns of the spam they receive—such as time, size and volume of e-mail—so they can more easily identify it.