Chief Marketer Staff

• Agencies

  Spring Cleaning Your Customer Database

  My company recently launched a new website for one of our divisions. Within the tools section is the ability for customers to subscribe to our email newsletters. Getting these requests has been eye opening.

• Social

  Gap Rolls Out One-Day ‘Name Your Price’ Offer Online

  Casual apparel retailer has taken another step to re-engage customers, this time with an innovative adaptation of Web couponing that lets online shoppers negotiate for the price they’re willing to pay

• Agencies

  Ex-Fitness Trainer Tests First Infomercial

  Jerry Abbott, a personal fitness trainer for 20+ years, has begun testing his first-ever infomercial for the Torsoball.

• News Brief: Alcone Marketing Group

  ALCONE MARKETING GROUP: has hired Michael McMahon as executive vice president, Shopper Solutions.

• Agencies

  Amex Launches Cardmember Deals via Foursquare Check-ins

  American Express is taking a new swing at burnishing both its youth appeal and its loyalty with current cardmembers, and it’s choosing the location-based social platform Foursquare to do so

• Social

  Aunt Jemima Employees Star in Viral Video: Q&A

  A contest at a plant in Jackson, TN, that makes Aunt Jemima frozen waffles, pancakes and French toast, led to three employees starring in a video filmed at the plant and documenting how the products are made. The first video in the series of three was posted Feb. 17 on Facebook and had 33,000 views within 24 hours. Viewers could also download a $1 coupon. Andy Reichgut, a vice president of marketing for Pinnacle Foods, which manufacturer’s Aunt Jemima products, gives us the scoop on the program.

• Agencies

  Trade Show Giveaways 101

  Here are a few tips to help companies make their tradeshow giveaways—and, by extension, their brand—exciting and memorable.

• Email

  Web Conferencing Firm Drives Social Traffic With Email

  An eye-catching subject line helped 3-D Web conferencing firm Proton Media to drive people back to their site and blog.

• Agencies

  Using Postal Techniques to Find a Better Way to Test Email Lists

  When my firm first began renting email lists for clients about two years, my initial experiences were pretty good.

• Agencies

  Kmart, Other Brands Test Geo-located Text Messaging with AT&T ShopAlerts

  Some big names in both retail and consumer goods are partnering with wireless carrier AT&T to test the impact of text messages that send themselves automatically when customers