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Chief Marketer Staff

  • GOP Tops Dems In Lists, at Least

    One thing the Republicans can’t blame their November losses on is a lack of names. There are nearly 600 lists of Republicans, or lists used by Republicans

  • All Over the Place

    Maven’s Maxims: If you don’t have a goal, you can’t reach it. If you don’t have a target, you can’t hit it. This Emcor ad is a good example.

    First of all, it has a jumble of elements which don’t invite walking through it easily from beginning to end.

  • Bear Necessities

    Procter & Gamble is hosting an upscale public restroom in New York City’s Times Square this holiday season where it is putting rolls of its Charmin Ultra

  • Name Games

    A mini-test: What do you know about these people? Angel McCray Burton Daly Cary Salter Cecilia Baez Cesar Bower Daisy Bowers Delmer Goddard Ebony Childress

  • Hilton Strikes a High Note

    Hilton is looking for a few younger travelers. The chain is giving guests a golden key upon check-in that could open a special box in the hotel’s lobby.

  • Web Watch 2.0

    SURE, THERE’S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it’s a new technology. Others, a social movement. Still

  • LETTERS TO THE EDITOR

    I’ve frequently said to people

  • Going for Gold

    There’s an old saying that Timing is everything, and truth be told, it really is.

  • Communications That Count

    THE WAY A CATALOG REACTS TO CUSTOMERS CAN AFFECT ITS whole business. That said, it’s a wonder more catalogers don’t dedicate far more money to stellar communications.

  • Basket Case

    After running small business and online operations for Hewlett-Packard and AOL, Dave Deasy wanted to make his own run at being an entrepreneur. He’s the