Chief Marketer Staff
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Agencies
The Future’s in the Mail
(Direct) If there’s one consistent aspect of direct mail strategy you can count on, it’s this: Everything changes. As consumer and donor tastes shift — and they do, regularly — the tactics used to communicate with them should too.
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Email
E-mail’s Still King
(Direct) Marketers who think they should be focusing on RSS and blogs at the expense of e-mail should think again.
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Web 2.0: What It Really Means to You
(Multichannel Merchant) Not only are more consumers shopping online than ever before, but they are expecting more from their online experience as well.
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A Public Relations Primer: What NOT to Do
Those of us in public relations like to generally think of ourselves as positive people, striving to see the silver lining in everything.
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Marketing in a Vending-Machine World
A growing trend in the U.S., building upon its success in Japan, brings a new wrinkle to the store-within-a-store approach: high-end vending machines.
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Agencies
J.C. Penney Direct Sales Fall in November
J. C. Penney Co. Inc. posted sales of $1.91 billion for November, up slightly from $1.86 billion in the prior-year period.
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Agencies
More for Less
Direct marketing is cyclical. In boom times DMers attempt to change their fortunes through prospecting; in slower periods they focus on nurturing existing
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Agencies
Hilton Strikes a High Note
Hilton is looking for a few younger travelers. The chain is giving guests a golden key upon check-in that could open a special box in the hotel’s lobby.
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Xtra
11/17 Nintendo launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii.
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