Chief Marketer Staff
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Make It Easy and They Will Come: Perfecting the RSS User Experience
If the usability of your RSS implementation is poor, you’re losing a growing audience. According to Jupiter Research, consumption of blog and RSS-facilitated content increases at a faster rate than opt-in e-mail promotions did several years ago.
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Email
It’s A Date: IMN Pilot Tests Calendar Offering
IMN is pilot testing a new e-newsletter option that would allow retailers to offer customers a calendar of events related to their marketing niche.
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E-News To Go
Fonpods Inc. and The Americast Network have announced a partnership to deliver local newspaper content via podcast on mobile phones.
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Email
Bass Pro Conversions Skyrocket with Reviews, Browse-Based Offers
Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail, and by sending messages based on Web site visitors
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Email
Few E-mailers Truly Personalize … Yet: Study
Less than half of marketers personalize any aspect of their e-mail campaigns and of those, nearly 40% limit personalization to the salutation, according to a study by Responsys.
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Email
Earthlink Denies E-mail Delivery Troubles
Earthlink has unequivocally denied an online columnist’s report that the Internet service provider has been failing to deliver as many as nine out of 10 e-mails to its customers.
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Email
Stupid Thief Watch: Take My E-mail, Address Please!
Some unknown cyber criminals have been hijacking people
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Email
StrongMail Debuts Deliverability Services
Deliverability specialist Spencer Kollas has left messaging service provider Premiere Global Services to start offering deliverability consulting at e-mail technology provider StrongMail.
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Listline e-Newsletter 12/19/06
Douglas Publications LLC has selected MeritDirect to take over
management of its vast list portfolio, effective Jan. 1. The Douglas
Publications postal and e-mail master files have 355,000 and 160,000
e-mail addresses, respectively. -
Agencies
Microsoft Gets Court to Bar UK Firm’s E-mail List Sales
Microsoft has stopped a British man from selling lists of e-mail addresses, which it alleges were used for spamming, according to reports.