Chief Marketer Staff

• News Briefs

  KELLOGG CO.: is launching a chocolate-flavored version of Special K cereal, positioned as a late-night snack food. Special K Chocolatey Delight.

• Listline e-Newsletter 12/27/06

  MetaResponse Group recently assumed management of the Americans Fighting
  Illegal Immigration file. More than 180,000 names are available.

• Agencies

  Blockbuster Gets in the Game with Expanded Rental Program

  Blockbuster has ramped up its online DVD rental program with a new incentive to lure new customers—free video games.

• Agencies

  American Express Adds Luxury Tier to Loyalty Program

  American Express cardholders with several million points burning a hole in their pockets now have a new catalog of rewards to choose from.

• Agencies

  Quaker, Tropicana Join Airline Miles Program in Canada

  The brands have signed a multi-year deal with loyalty marketing firm Aeroplan to put Aeroplan Miles on packages of breakfast foods.

• Agencies

  Wendy’s Hit with Counterfeit Coupon

  On its home page, Wendy’s is warning consumers about a fraudulent coupon that has been circulating on the Internet.

• Agencies

  Gift Cards Have An Audience: Poll

  The hype is over. The Christmas presents are unwrapped. Now, the only challenge that remains is what consumers plan to buy with their gift cards.

• Holiday Sales Strong in the End, But Soft Overall

  Last-minute shoppers spent a hefty $8.7 billion on Saturday, but it wasn’t enough to give retailers the kind of season-long sales they hoped Santa would bring.

• Consumer Accept Product Placement: Study

  When it comes to product placement, more than two-thirds of consumers had positive or neutral views about the tactic, a recent study found.

• Agencies

  Automakers’ Loyalty Among Minorities Low: Polk

  Automakers need to step up efforts to build brand loyalty among minorities, according to new data from auto research firm R.L. Polk & Co.