Chief Marketer Staff
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Need an Endorsement? Ask Henry VIII’s Agent
Celebrity endorsements ain’t what they used to be. If you’re old enough you remember when Arthur Godfrey and Dinah Shore could endorse almost anything,
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And the Mail Just Keeps Coming
It would seem most marketers are aware that the World Trade Center towers are no longer standing. Not true, according to the U.S. Postal Service. The
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Sunny Days for Sale
Maura Regan not only knows how to sell Sesame Street, she knows how not to sell it. Regan, Sesame Workshop’s vice president and general manager of global
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Low Tech’s the Ticket
For all the millions spent on television advertisements last holiday season, comparatively low-tech channels proved most effective in persuading shoppers to patronize specific retailers.
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Hey, Lady!
She was born between 1946 and 1964, and her purchases probably have ranged from Hula-Hoops to minivans. She’s the baby boomer woman, and for many marketers
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ID, Please
Collette Vacations had a powerful marketing tool at its fingertips: A database of customer satisfaction survey responses, which also held information
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Yahoo! Strikes Out Again
Remember how it was in college? You were too busy partying in the dorm or frat house to fight your way through Dante’s
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Back to Print
Here’s a hot tip for marketers who want to stay in touch with their customers. Take a page from the past and try a customized magazine. Though more costly
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What’s This?
We’ve mentioned it already. But it may still be a shock when this issue of Direct arrives in your mailbox. It has the same writers as it did before people