Chief Marketer Staff

• The PRO Awards

  This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at

• Agencies

  The Cross-Channel Advantage

  The retail market has changed dramatically in recent years. Today just about every company that wants to stay relevant to its customer base is multichannel. This has made it essential for retailers of every stripe to optimize technology and business disciplines on the Web, in print catalogs, in brick-and-mortar stores — and beyond.

• RX: ONLINE

  Both consumers and physicians alike research medical treatments online. So it’s of no surprise that a new survey found that drug makers are spending more

• Agencies

  Listline

  NEW LISTS Gevalia SOHO Continuity Buyers Approximately 1.3 million businesspeople who responded to a trial delivery offer for coffee and a free coffeemaker

• Agencies

  Dolphin Blue Targets Small Firms and Government

  In the past two and a half years, business has picked up for Dolphin Blue, which Kemper attributes in part to the efforts of former vice president Al Gore and a subsequent growing public awareness of environmental matters.

• Agencies

  Fifteen Tips For Better Sales Letters

  One of the most important factors in the success of your direct mail package is your sales letter. In many cases, particularly with small businesses, the sales letter may be the entire package. But given the right list and the right offer, a skillfully crafted sales letter can be all you need to turn a substantial profit — or pull in a large number of qualified leads. Here are 15 tips that virtually guarantee you a more effective letter.

• Agencies

  Tips and Teasers

  MGN Technologies Inc. has launched the Frazoo Local Network, an advertising network of local businesses found through tier-three search engine Frazoo and its network of search engines and publishers.

• Listline e-Newsletter 08/01/07

  Millard-Mokrynski Group Inc. has been assigned to manage Nielsen
  Business Media’s subscription database. It consists of 821,564
  subscribers to such titles as Billboard, Film Journal, American Artist
  and Ross Reports.

• Email

  ESP GovDelivery Implements Goodmail’s CertifiedEmail

  GovDelivery, the e-mail service provider that delivers messages to U.S. citizens on behalf of more than half of all federal agencies, has begun sending using Goodmail

• Email

  Study Outlines Retail E-mail Subscription Best Practices

  A new study outlines the ideal habits, actions that are out of favor, and emerging best practices among retailers that offer e-mail alerts.