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Chief Marketer Staff

  • The PRO Awards

    This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at

  • Agencies

    Finish Line

    Klondike, the ice cream bar, is the latest brand to join an elite group of Unilever products tied to NASCAR. Racecar driver Kasey Kahne represents nine

  • Agencies

    Travelzoo Ups Search ROI

    Internet media company Travelzoo relies on persuading people to give in to that spur-of-the-moment travel impulse. In fact, Erik Qualman, head of North

  • Agencies

    Driving Diversity

    Car racing inherently has its risks. So it makes perfect sense for Allstate to be the official insurance company for NASCAR. It also makes sense that

  • Agencies

    Dolphin Blue Targets Small Firms and Government

    In the past two and a half years, business has picked up for Dolphin Blue, which Kemper attributes in part to the efforts of former vice president Al Gore and a subsequent growing public awareness of environmental matters.

  • Agencies

    Fifteen Tips For Better Sales Letters

    One of the most important factors in the success of your direct mail package is your sales letter. In many cases, particularly with small businesses, the sales letter may be the entire package. But given the right list and the right offer, a skillfully crafted sales letter can be all you need to turn a substantial profit — or pull in a large number of qualified leads. Here are 15 tips that virtually guarantee you a more effective letter.

  • Agencies

    Tips and Teasers

    MGN Technologies Inc. has launched the Frazoo Local Network, an advertising network of local businesses found through tier-three search engine Frazoo and its network of search engines and publishers.

  • Listline e-Newsletter 08/01/07

    Millard-Mokrynski Group Inc. has been assigned to manage Nielsen
    Business Media’s subscription database. It consists of 821,564
    subscribers to such titles as Billboard, Film Journal, American Artist
    and Ross Reports.

  • Email

    ESP GovDelivery Implements Goodmail’s CertifiedEmail

    GovDelivery, the e-mail service provider that delivers messages to U.S. citizens on behalf of more than half of all federal agencies, has begun sending using Goodmail

  • Email

    Study Outlines Retail E-mail Subscription Best Practices

    A new study outlines the ideal habits, actions that are out of favor, and emerging best practices among retailers that offer e-mail alerts.