Chief Marketer Staff
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Agencies
Sis-Boom-Bah Again
As baby boomers move toward retirement and start shifting their financial resources to essentials like medical expenses and gifts for the grandchildren, marketers may want to set their sights on echo boomers.
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Agencies
Who Are You?
Do you fancy yourself a obsessed with making your children all they can be, before they’re even potty trained? Or maybe you’re Ms. Independent, a woman
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Agencies
Sending Out an RSS
With RSS (Really Simple Syndication), readers can filter content directly to their desktops. Direct recently talked about how DMers can benefit from using RSS feeds with Rok Hrastnik, international Internet director of Ljubljana, Slovenia-based Studio Moderna Group, which operates in the United States and 19 Central and Eastern European markets.
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CAMPAIGN INDEX
RCA The Small Wonders of America RCA has launched a video contest with online travel guide RoadsideAmerica.com in search of the country’s top attractions.
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Agencies
Bridging the Gap
As CEO Heath Clarke explains it, Local.com got into business to serve a need that wasn’t being filled by either the Internet Yellow Pages providers or traditional search engines.
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Agencies
Database Guru Eyes E-mailers
Arthur Middleton Hughes thinks he may be able to teach e-mail marketers a thing or two. Hughes recently signed a part-time deal with e-Dialog to consult with some of the e-mail service provider’s clients.
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Agencies
My Doritos
Doritos needs help. Or so it would seem, given its constant search for consumer-generated marketing creative. First there was the Crash the Super Bowl
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Agencies
Moving Pictures
When Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%. The chocolate maker, which operates a store
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Jackpot!
An iconic board game like Monopoly is recognized throughout the world. And its maker is capitalizing on that notoriety by expanding a licensing deal to