Chief Marketer Staff

• Agencies

  How’re We Doing?

  Return with us now to 1992, when integrated database marketing was in its infancy. I wrote a column that year proclaiming that this new concept would

• Agencies

  Finish Line

  Klondike, the ice cream bar, is the latest brand to join an elite group of Unilever products tied to NASCAR. Racecar driver Kasey Kahne represents nine

• Agencies

  A Tale of Genuine Snail Mail

  Somewhere, a list manager is being flogged. No, no, hold your sympathy. There’s no need to stay the hand that chastises someone who rented a 30-year-old

• The PRO Awards

  This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at

• Agencies

  The Upstarts

  Each year, Direct gathers a roomful of list industry professionals to discuss the ins and outs of the brokerage and management world. Our panels typically have consisted of the

• Agencies

  The Rookies

  August is here time for the List Vision conference and Direct’s annual list roundtable. And we’ve got a treat for you this year. Guess what our panelists

• Agencies

  Rebate Strategies

  For the past 30-plus years, mail-in rebates MIRs have been a popular and viable sales promotion strategy for marketers to increase sales of their products.

• Agencies

  Exciting and New

  Click aboard Carnival Cruise Lines is expecting you. The Miami-based cruise ship operator has launched FunShipIsland.com, a site that allows potential

• CAMPAIGN INDEX

  RCA The Small Wonders of America RCA has launched a video contest with online travel guide RoadsideAmerica.com in search of the country’s top attractions.

• A Word from Mom

  Like many of your readers, I am the mother of a teen. And, as is the case with most teenagers, my son is aware of the world around him. A world that includes