Chief Marketer Staff
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Agencies
Moving Pictures
When Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%. The chocolate maker, which operates a store
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Agencies
Analytic Prescription
Chances are good that Denise Darragh, vice president of marketing at Katz Group Canada Ltd. which owns Rexall and Pharma Plus, among other pharmacy chains
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Defending Your Movie
If you’re driving around Los Angeles or New York anytime next month, you might see ads that depict images of suicide, such as people electrocuting themselves
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RX: ONLINE
Both consumers and physicians alike research medical treatments online. So it’s of no surprise that a new survey found that drug makers are spending more
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Agencies
The Cross-Channel Advantage
The retail market has changed dramatically in recent years. Today just about every company that wants to stay relevant to its customer base is multichannel. This has made it essential for retailers of every stripe to optimize technology and business disciplines on the Web, in print catalogs, in brick-and-mortar stores — and beyond.
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Agencies
Meet and Green-t
Considering all the wasted paper and materials generated by many conferences, it was inspiring to hear about last month’s BlogPhiladelphia event, an
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Agencies
The Rookies
August is here time for the List Vision conference and Direct’s annual list roundtable. And we’ve got a treat for you this year. Guess what our panelists
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Agencies
Bridging the Gap
As CEO Heath Clarke explains it, Local.com got into business to serve a need that wasn’t being filled by either the Internet Yellow Pages providers or traditional search engines.
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Agencies
Down Under
Aussie rock bands topped the charts at an event last month where a crowd sampled their first taste of Black Wattle Ale. The brew is just one in a line