Chief Marketer Staff

• Agencies

  Who Are You?

  Do you fancy yourself a obsessed with making your children all they can be, before they’re even potty trained? Or maybe you’re Ms. Independent, a woman

• Agencies

  Mail Call

  Here’s the mail, it never fails. It makes me want to wag my tail. When it comes, I want to wail maaaaaiiill!!!! Joe and Steve, Blue’s Clues OK. Not really.

• Agencies

  Drive My Car

  Buying a new car? Clear Channel Radio is encouraging listeners to test drive cars and then share their thoughts online and on air. The promo, Test Drive

• Agencies

  Database Guru Eyes E-mailers

  Arthur Middleton Hughes thinks he may be able to teach e-mail marketers a thing or two. Hughes recently signed a part-time deal with e-Dialog to consult with some of the e-mail service provider’s clients.

• Agencies

  Work E-mails That Say I am Lame

  At the risk of offending some readers and others who hold the power to adversely affect my standard of living, it’s time to point out some e-mail writing

• Agencies

  It’s ChicBut What’s It About?

  Quick! What’s that illustration? Maybe one of those gruesome X-ray views of your intestines like you see in constipation-remedy mailers? Quick! What’s

• Jackpot!

  An iconic board game like Monopoly is recognized throughout the world. And its maker is capitalizing on that notoriety by expanding a licensing deal to

• Agencies

  Travelzoo Ups Search ROI

  Internet media company Travelzoo relies on persuading people to give in to that spur-of-the-moment travel impulse. In fact, Erik Qualman, head of North

• The PRO Awards

  This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at

• Agencies

  Analytic Prescription

  Chances are good that Denise Darragh, vice president of marketing at Katz Group Canada Ltd. which owns Rexall and Pharma Plus, among other pharmacy chains