Chief Marketer Staff
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Band wagon
American idol is television’s No. 1 series. So it makes sense that TV Guide would piggyback on the show’s popularity. This summer, the magazine is co-sponsoring
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Agencies
Royal Treatment
Prince ran his own version of a DM campaign last month, with a very simple call to action: Listen. The music icon chose to distribute 3 million free copies
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Agencies
A Tale of Genuine Snail Mail
Somewhere, a list manager is being flogged. No, no, hold your sympathy. There’s no need to stay the hand that chastises someone who rented a 30-year-old
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Agencies
How’re We Doing?
Return with us now to 1992, when integrated database marketing was in its infancy. I wrote a column that year proclaiming that this new concept would
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Agencies
Going Once, Going Twice
Stouffer’s, the longtime maker of frozen dinners, has put a new spin on loyalty. Valuable prizes are up for auction in exchange for rewards points collected
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Agencies
Card Tricks
Sure, you loved that pink fluffy kitten sweater from Aunt Bertha two Christmases ago, even if it was three sizes too small. And the year before, you adored
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Agencies
The Cross-Channel Advantage
The retail market has changed dramatically in recent years. Today just about every company that wants to stay relevant to its customer base is multichannel. This has made it essential for retailers of every stripe to optimize technology and business disciplines on the Web, in print catalogs, in brick-and-mortar stores — and beyond.
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Apology Accepted
Ok, I admit it. I take a little nip here and there. And my favorite nip is a colorless juniper berry potion called gin. I experiment a lot with the newest
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Agencies
Let’s Get Together
If you want to make friends, you have to be social. The same theory applies if you want to court customers, says Valerie Fox, vice president of social networking site Gather.com.