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Chief Marketer Staff

  • Agencies

    NHL Debuts Themed TV Spots Online

    In a unique media tact, the National Hockey League will introduce two TV spots today on NHL.com carrying the league’s new tagline “Live Every Shift.”

  • Agencies

    Shell Pushes NASCAR Role with Retail Contests

    Shell has been revving its profile with NASCAR fans in multiple promotions playing off its sponsorship of Richard Childress Racing, Kevin Harvick and his no. 29 Shell-Pennzoil car.

  • Very Social Users also Very Shopping-Minded: ComScore

    Highly active members of online social networks are much more likely than average to surf retail sites selling music, jewelry or other luxury goods, consumer electronics and apparel, according to recent statistics produced by comScore Media Metrix.

  • News Brief

    MACY’S: and Tommy Hilfiger have signed a deal under which Macy’s will be the exclusive department store to sell Tommy Hilfiger men’s and women’s sportswear in the U.S. starting in the fall of 2008.

  • Listline e-Newsletter 10/26/07

    InfoCom Group Inc. offers this master file identifying 67,573 public
    relations and media executives. It consists of paid subscribers to the
    Bulldog Reporter and other free e-mail newsletters, in addition to
    names from InfoCom’s media contact database.

  • Agencies

    TA Associates Buys M and M Direct

    TA Associates, a private equity firm, has bought M and M Direct Ltd., a U.K. online and mail order retailer of sports apparel and footwear, for an undisclosed sum

  • Agencies

    Aegis Group Acquires Genesis Media

    Aegis Group plc has acquired Genesis Media, a Canadian advertising agency.

    Terms were not disclosed.

  • Agencies

    Deluxe Income Rises in Quarter

    Deluxe Corp. posted net income of $32.2 million for the third quarter, an increase over net income of $31.2 million in the prior year.

  • Agencies

    PC Connection Earnings Rise by $3.3 Million

    PC Connection Inc. reported net income of $7.7 million for the third quarter, an increase over $4.4 million in the prior year.

  • Agencies

    Shoppers Revenue Decline Leads Harte-Hanks Losses

    Harte-Hanks reported net income of $21.9 million for the third quarter, a 20.9% decline from net income of $27.7 million last year.