Chief Marketer Staff
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Agencies
Pathmark, CVS Test Loyalty Rewards Payment Cards
Pathmark Stores is testing a combination loyalty and payment card designed to speed up transactions and ease the number of plastic cards shoppers carry in their wallets.
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Kraft Names Company Insider New CMO
After a six-month vacancy, Kraft Foods has named Mary Beth West as its new chief marketing officer.
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NBCSports.com Pushing Its Profile with msnbc.com Deal
NBCSports.com figures to add millions of sports site surfers in its move to link with msnbc.com on the eve of the Super Bowl and the 2008 Summer Olympics.
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Agencies
SpiffyBaby Links Loyalty Points to Consumer Reviews
Infant clothing and accessories e-tailer SpiffyBaby has launched a rewards program that will award visitors points for every purchase—and also for every product review they write.
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Shell Builds Biker Appeal in Harley-Davidson Deal
Shell is putting its stations on the map with bikers with an online road map service from Harley-Davidson.
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Agencies
GoldToeMoretz Uses Incentives to Boost Loyalty Program
GoldToeMoretz is using incentives to increase membership of its online loyalty program, including coupons and sampling.
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Sears Names Agency Veteran to Marketing Post
Sears Holdings Corp. has named Louis Ramery as senior vice president of customer relationship marketing for Sears and Kmart.
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Agencies
Bank of America Offers Spanish-Language Services with MLB Cards
For the first time, Bank of America is offering Spanish-language services for its Major League Baseball-branded credit cards.
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Agencies
Visa Runs Super Bowl Sweep with Jerome Bettis
Visa is incenting hotel stays at Courtyard by Marriott with a sweepstakes that offers a trip to the Super Bowl.
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Agencies
Casio Contest Asks: What’s Your Dream Room?
To encourage holiday sales of its EXILIM line of digital cameras, Casio America is running a contest to find the best and most creative YouTube depictions of users’ dream sanctuaries for sports, video gaming, film appreciation, or just living the connected life.