Chief Marketer Staff
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Agencies
Political Suppression
Shaun Dakin wants to give politicians a taste of their own medicine. Dakin, a database marketer, was once a volunteer political telemarketer. In 2006
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Agencies
Model Behavior
Want to drive higher responses and find a wealth of viable prospects in your database?
You’ll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that’s a complex task. Above all, you have to know what models can and can’t do.
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Agencies
Do You Do It?
A Bill Me Later/Ipsos Insight survey found that more than 12 million Americans admitted to shopping online while on work-related conference calls.
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Agencies
Delta Ad Is Witty But Pointless
One of the most common errors I encounter in ads that seem to need makeovers is a reluctance to accept that the largest word in the ad is the headline
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Agencies
Forever Finicky
9lives has resurrected Morris the Cat to be its mascot. Why not? Nothing else was working, as our story on page 10 explains. The new cat is actually the
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Oops, She Did It Again
Back in the day when Britney Spears didn’t wear wigs, the then-fresh young talent and face was apparently a hot property for product endorsements. Rewind
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Agencies
Sox in Mouth
Baseball’s 2007 World Series champions likely will have been crowned by the time you read this. Will the Boston Red Sox be the kings of the sandlot, or
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Listline e-Newsletter 11/01/07
Names and Addresses Inc. has been appointed to manage four files for
Sporty’s. The two largest Sporty’s Tool Shop and Preferred Living
catalogs offer 55,480 and 47,093 buyers from the last 12 months,
respectively. -
Email
Stiles Hired at Goodmail, Company Confirms
Charles Stiles, the former postmaster at AOL, has signed on with Goodmail Systems as the e-mail authentication firm’s new vice president of worldwide business development, Goodmail has confirmed.