Chief Marketer Staff

• Agencies

  Do You Do It?

  A Bill Me Later/Ipsos Insight survey found that more than 12 million Americans admitted to shopping online while on work-related conference calls.

• Agencies

  Delta Ad Is Witty But Pointless

  One of the most common errors I encounter in ads that seem to need makeovers is a reluctance to accept that the largest word in the ad is the headline

• Agencies

  Say Cheese

  You could tell you were in the right place by the smell in the air: a wafting whiff of cheese fondue simmering with wine and herbs. Go straight through

• Blowin’ in the Wind

  The music industry is reeling. With every report of a double-digit drop in CD sales, another nail is delivered in the coffin of physical media. After

• Agencies

  Listline

  NEW LISTS Meritline Technology Buyers Media supply company Meritline has a list of 317,786 customers from the last 12 months. A typical sale was $72 for

• The Burden is On You

  I’m a longtime Verizon Wireless customer, but it took an article in the New York Times last month to make me aware that the company plans to share my

• Agencies

  Create a Community

  These days there’s a social networking Web site for just about every interest group from green living and activism (Care2) to dating and even flirting

• Agencies

  Sox in Mouth

  Baseball’s 2007 World Series champions likely will have been crowned by the time you read this. Will the Boston Red Sox be the kings of the sandlot, or

• Listline e-Newsletter 11/01/07

  Names and Addresses Inc. has been appointed to manage four files for
  Sporty’s. The two largest Sporty’s Tool Shop and Preferred Living
  catalogs offer 55,480 and 47,093 buyers from the last 12 months,
  respectively.

• Email

  Stiles Hired at Goodmail, Company Confirms

  Charles Stiles, the former postmaster at AOL, has signed on with Goodmail Systems as the e-mail authentication firm’s new vice president of worldwide business development, Goodmail has confirmed.