Chief Marketer Staff
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Agencies
Do You Do It?
A Bill Me Later/Ipsos Insight survey found that more than 12 million Americans admitted to shopping online while on work-related conference calls.
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Agencies
Delta Ad Is Witty But Pointless
One of the most common errors I encounter in ads that seem to need makeovers is a reluctance to accept that the largest word in the ad is the headline
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Agencies
Say Cheese
You could tell you were in the right place by the smell in the air: a wafting whiff of cheese fondue simmering with wine and herbs. Go straight through
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Blowin’ in the Wind
The music industry is reeling. With every report of a double-digit drop in CD sales, another nail is delivered in the coffin of physical media. After
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The Burden is On You
I’m a longtime Verizon Wireless customer, but it took an article in the New York Times last month to make me aware that the company plans to share my
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Agencies
Create a Community
These days there’s a social networking Web site for just about every interest group from green living and activism (Care2) to dating and even flirting
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Agencies
Sox in Mouth
Baseball’s 2007 World Series champions likely will have been crowned by the time you read this. Will the Boston Red Sox be the kings of the sandlot, or
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Listline e-Newsletter 11/01/07
Names and Addresses Inc. has been appointed to manage four files for
Sporty’s. The two largest Sporty’s Tool Shop and Preferred Living
catalogs offer 55,480 and 47,093 buyers from the last 12 months,
respectively. -
Email
Stiles Hired at Goodmail, Company Confirms
Charles Stiles, the former postmaster at AOL, has signed on with Goodmail Systems as the e-mail authentication firm’s new vice president of worldwide business development, Goodmail has confirmed.