Chief Marketer Staff, Author at Chief Marketer

Circuit City Promotes Store Openings with Mazda Giveaway

Circuit City is advertising the opening of 65 new and relocated stores with an instant-win game, which offers the chance to win a new vehicle.

Agencies

‘Family Guy’ Teams with Subway for In-Store Promo

Fox’s “Family Guy” has teamed up with Subway for its first, national quick-service restaurant promotion, which includes an online game and TV spots using characters from the series.

Neutrogena Names Actress Diane Lane as Spokesperson

Skincare and cosmetics company Neutrogena has signed actress Diane Lane as its brand ambassador.

Scholastic Media Taps Kline as Marketing Director

Scholastic Media has named Daisy Kline as director of marketing and brand management, a new position.

News Briefs

ARBY’S: gave away free curly fries at its 3,600 locations nationwide yesterday to celebrate NASCAR star Matt Kenseth’s victory in Sunday’s Ford 400 race at Homestead-Miami Speedway.

Agencies

Blocking PR People – At Long Last, Lazy Flacks Get Their Comeuppance

You think Len Stein, the president of New Rochelle, NY-based Visibility Public Relations, is angry about Wired magazine editor-in-chief Chris Anderson’s “had enough” moment, which involved posting the e-mail addresses of the PR flacks who fill his inbox with irrelevant press releases daily? He’s not.

Agencies

The Nine-Figure Difference Between “Search” and “Search Engines”

Search is not synonymous with search engines. Search is a pervasive online activity. To truly engage consumers at the point of their expressed interest, marketers do well to think beyond their paid search campaigns.

Agencies

Color Blind Consumers

Anyone who’s recently watched NBC Universal’s networks like NBC, USA, Bravo or the Sci-Fi Channel, or a host of their other cable, broadcast, Web, and wireless offerings simply could not have missed how they leaped upon the environmental movement. “Green is Universal,” get it? But did they get the point across, or just try to use green as a brand differentiator?

Agencies

The Language of Vision

Take in enough intoxicating substances, or go on a spiritual quest without food or water, and anyone can have a vision. But what makes a true visionary is being able to communicate your vision t to your followers clearly, with relevance, passion and commitment. What makes a good a corporate vision statement?

Agencies

Loose Cannon: Nobody, In Particular

Nearly 120 years ago, W.S. Gilbert penned the line “When everyone is somebody, no one’s anybody.”

Facebook Ads, a new scheme from online community Facebook, could potentially create an entire community of somebodies.

“Somebodies” play a role in a marketing truism: A word-of-mouth endorsement from a trusted friend, family member or other valued source is the most effective form of advertising.