Chief Marketer Staff

• Listline e-Newsletter 12/17/07

  Lake Group Media Inc. has been appointed to manage the Hudson Valley
  Magazine file for Suburban Publishing Inc.

• Agencies

  HarperCollins, Coffee Co. Team for Packaging Deal

  Just in time for the holidays, HarperCollins has teamed up with Leaves-N-Beans Roasting Co. in a packaging deal to promote paperback books with bags of coffee.

• Talbots Taps Cohen for Chief Merchandising Officer

  Talbots has named Basha Cohen as executive vice president and chief merchandising officer for the brand.

• Grand Central Marketing Names VP, Hires Others

  Grand Central Marketing has promoted Jennifer Guillette to vice president.

• Social

  TRUSTe to Certify Facebook’s Privacy Policies

  Social network Facebook, still recovering from the November launch of a controversial policy for tracking users’ off-site behavior, has partnered with privacy certification company TRUSTe on disclosure language for that program.

• Trail Blazers Soliciting Arena Sponsor

  The Portland Trail Blazers are seeking a local corporate sponsor to buy long-term naming rights to the team’s Rose Garden arena.

• News Brief

  HILL’S PET NUTRITION: is out with a cause marketing campaign designed to help homeless cats and dogs for the holiday season.

• British Online Marketer TMN Acquires Internet Business Group

   

• Della Penna Ousted at Epsilon: Sources

  Michael Della Penna has apparently been let go as chief marketing officer of marketing services provider Epsilon’s e-mail marketing unit, according to sources in the industry who declined to be named.

• House of Taylor Pacts with PD Financial for Possible Catalogs

  House of Taylor Jewelry Inc. has signed a letter of intent with PD Financial Corp. to establish consumer jewelry catalogs and commercial Web sites for jewelry created by Taylor.