Chief Marketer Staff

• New Products and Services

  Insight24: a rich media business-to-business directory that aggregates Webcasts, videos and podcasts

• Agencies

  Meet the Broker: Jennifer Cuttler

  This week, Meet the Broker features Jennifer Cuttler, who confronts challenges like financial data privacy regulation and diminishing response list universes head on.

• Listline e-Newsletter 12/20/07

  Hippo Direct has been appointed as a non-exclusive list manager and licensed data reseller for the American Dental Association. The ADA file consists of 239,924 members, which includes dentists and students. Members pay up to $1,100 in annual dues. The ADA charges a royalty fee over the base price, but selections are offered at no charge. The brokerage commission is 30%.

• Agencies

  PCH to Change Its Marketing to Elderly Iowans: AG

  (Promo Xtra) — Publishers Clearing House has agreed to reform its practices when marketing sweepstakes to elderly people in Iowa.

• Mission Marketing Acquires RLA Group

  The Mission Marketing Group plc, a British advertising agency, has acquired RLA Group for 9.5 million pounds (about $19 million).

• Customer Acquisition Network to Buy Options Media Group

  Customer Acquisition Network Inc. will purchase Options Media Group, an e-mail marketing agency based in Hallandale, FL.

• LBI International Acquires Iven & Hillmann

  LBI International AB, a Swedish digital advertising agency, has acquired Iven & Hillmann GmbH & Co. KG and Iven & Hillmann Verwaltungs GmbH in Berlin, for an undisclosed sum.

• Qwest Names Draftfcb Chicago Agency of Record

  Qwest Communications International Inc. has named Draftfcb of Chicago as agency of record for its consumer advertising programs.

• Eight for ’08: Brand and Marketing Trends

  It’s been said that all the evidence shows that God was actually a gambler. That the universe is really just a great casino, where dice are thrown, slot machine handles are pulled, and roulette wheels spin on every occasion and for every event. And, over a large number of bets, the odds even out, so mathematicians and scientists can make predictions.

• Holiday Marketing Report Card: Marketers Earn “B-” By Better Embracing Cyber Monday

  When consumers shop online in droves and in patterns that can be predicted, retailers should do all they can to earn a larger share of the results. It’s good to see that they’ve acknowledged the online consumer surge of Cyber Monday and begun to approach this more proactively, but there’s plenty more opportunity.