Chief Marketer Staff, Author at Chief Marketer

1-800-FLOWERS.com Brings Kids, Seniors Online and Together

In the latest in a series of live promotional events around the New York area, online florist 1-800-FLOWERS.com on Wednesday brought school kids and seniors together in Harlem to learn how the Internet can keep the generations in touch.

CAMY Report Takes Aim at Alcohol Marketers

Alcohol marketers have made “small progress” over the last five years in reducing youth exposure to print and TV advertising, according to the latest study from the Center on Alcohol Marketing and Youth.

FTC Says Google Can Go ahead with DoubleClick Buy

After more than six months of scrutiny, the Federal Trade Commission has given Google the green light to acquire online ad management firm DoubleClick in a deal valued at $3.1 billion.

Chrysler Offers Video Links to Military Families

Chrysler is partnering with the Freedom Calls Foundation to enable families in southeast Michigan to reconnect with relatives serving in Iraq.

News Briefs

METROPCS: signed an agreement to offer deals from nationwide mobile coupon provider Cellfire to customers who subscribe to the MetroWeb mobile data plan.

FTC OKs Google DoubleClick Merger; EU Hurdle Remains

After an eight-month investigation, the Federal Trade Commission Thursday gave a green light to Google’s proposed $3.1 billion acquisition of online advertising concern DoubleClick.

Pier 1 Narrows Losses in Quarter

Pier 1 Imports Inc. posted a net loss of $10 million for the third quarter compared to a net loss of $72.7 million in the prior year.

Verso Paper Files for IPO

Verso Paper Corp. has filed with the Securities and Exchange Commission to make an initial public offering of common stock.

Eckler Taps Omniture

Eckler Industries, an automotive products direct marketer, has chosen Omniture to provide Web analytics and consulting services.

AOL Completes Quigo Acquisition

AOL has completed its acquisition of Quigo, a contextual advertising company, for an undisclosed sum.