Mobile commerce is on the up-and-up but that doesn’t mean that it has a smooth, paved path to widespread adoption. There are serious wrinkles that need ironing, according to Retrevo and a CBSNews.com article on M-commerce.

Sometimes the world seems fairly straightforward. Coke. Diet Coke. One has calories. One doesn’t. Simple. Easy to understand. So what about Coke Zero? Tastes like Coke. Has the calories…

If you read last week’s article, you were introduced to two very different startups in the performance marketing space. We nicknamed them brawn versus brains. The former didn’t have the fancy…

Effectus is a powerful, feature-rich, user-friendly performance marketing software. Built, using state of the art technology and resources, Effectus was built first and foremost with our affiliates and advertisers needs in mind.

Sunoco is in its sixth year running a loyalty promotion during the summer that gives one grand-prize winner 5,000 gallons of gas, that’s enough to last the average driver eight years

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Endeavor Ads, LLC. is a premiere performance marketing network which was founded through a vision of bridging the gaps between traditional lead generation strategies and the more modern performance marketing techniques

The other day, a founder of a new start-up in the performance marketing space quipped, “I can’t believe how easy I thought this would be when we started.” In some ways, he is the classic performance marketing story – young guy wants…

For a big group of performance-marketers, a trip to the Moscone Center in San Francisco automatically conjures up associations related to April and ad:tech. For another group of patrons, the Moscone Center means something else…

Users of the iPhone are in higher income brackets and are more likely to stick with the iPhone OS with their next phone – and this was before the official unveiling of iPhone 4.