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Facebook, Twitter Provide Most Engaged Viewers for Online Video Content
According to a recent quarterly report from Brightcove and TubeMogul, online video streams from newspaper sites ballooned in the second quarter of the year, while streams from magazine, music label and artist websites slowed.
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Mobile Video Ads Get Better Engagement than Online Video Ads
According to the latest Mobclix Index, mobile video ads outdo online video ads in terms of engagement, and impressions on the Android platform continue to surge.
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Android Users Most Likely to Click on Mobile Ads in Apps
According to “The State Of Mobile Apps,” a report released by Nielsen for the AppNation Conference, Android users are more likely to click on mobile ads within apps than their counterparts are.
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Next LinkTrust release makes exchanging campaigns a breeze
LinkTrust, the leader in affiliate marketing software, will release several groundbreaking tools for LinkTrust 6 users at the end of September.
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The Week in Review
Headlines from the industry.
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A Boom from the Boomers
Instead of harping on the negative, today, we wanted to take a deeper dive into one of the segments that many in the sector have a lot of interest, and are looking to it as one among the largest…
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Lessons from the Oldest Direct Response Channel – Begging
Direct marketing exists all around us. And, whether we like to admit or not, almost every interaction has a monetary component tied to it at some level. The waiter who gives great service? In an ideal…
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Agencies
Sara Lee Deli Makes Lunchtime Woes a Social Contest
In time for the school-year lunchtime rush, Sara lee Deli has launched a social campaign to identify and help the mom with the pickiest packed-lunch eaters
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Mobile Internet Dominated by E-Mail at Site Level
Nielsen delved a bit further into the activities that American mobile users partake in and found that while the E-Mail and Social Networking sectors maintained their prominence, News & Current Events and Portals saw significant shifts
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Mommy Blogs, Online Ads Are Key for
“Power Moms” are a mighty consumer group, especially during back-to-school time, when they’ll spend around $21.35 billion this year on supplies. The best ways to reach them are online ads and through other moms.
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