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  • Social Media Sites Send 11% of Traffic to Content Pages

    According to Outbrain’s “Content Discovery and Engagement Report, Q1 2011,” social media sites send 11 percent of traffic to content pages. This trails more traditional sources of external traffic such as search, content sites and portals.

  • Mobile Barcode Scanning Grew More Than 800% in Q1 2011

    The third edition of the Mobile Barcode Trend Report for Q1 2011 was recently published by ScanLife. It showed significant growth in barcode scanning, in terms of active users, app downloads and total scans.

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • FTC’s Smackdown on Affiliate Marketing

    Just days after ad:tech San Francisco, digital marketers that were riding high with justified optimism are now faced with a jolting reminder of the importance of legal compliance. On April 19, 2011, the Federal Trade Commission (the “FTC”) moved to stop…

  • Flogs and Farticles – The Crackdown Begins Day 1

    On what has historically been tax day, April 15th, the FTC sought to impose a tax of its own, this time against those associated with fake blogs and fake news sites. Last year, we said that it was not a matter of if but when the FTC would take…

  • Flogs and Farticles – The Crackdown Begins Day 2

    “FTC Cracks Down on Fake News Websites Used to Advertise Acai Berry Weight-Loss Pills.” The follow-on title reiterates that message but ads in new important details, saying, “FTC Seeks to Halt 10 Operators of Fake News Sites from Making Deceptive Claims About Acai Berry Weight Loss Products.”

  • Nearly 60% of Marketers Use Social Media for 6+ Hours Per Week

    The “2011 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses,” from Social Media Examiner, shares gobs of insights into how marketers are using social media and what their future plans with social media are. Among the findings was that the majority of…

  • Global Mobile Advertising: $3.3 Billion in 2011

    A recent report from information technology research and advisory firm Gartner forecasts that mobile advertising around the globe will more than double in 2011, with the North American market accounting for about a fifth of this year’s…

  • US Search Marketing Grew 17%, Facebook CPCs Grew 40% in Q1 2011

    The U.S. search marketing sector grew as expected in the first quarter of 2011, according to Efficient Frontier. Among the important trends to highlight were the growing demand for Facebook’s ad products and the rapid expansion of…

  • Bing-Powered Search Grabs 30% of the US Market

    According to the latest numbers from Experian Hitwise, Bing-powered search grabbed more than 30 percent of U.S. searches conducted in March. Google was the only major search engine to lose month-over-month market…