Merely being on major social media platforms isn’t good enough. Brands and marketers need to push beyond that ordinary landmark and find ways to increase the engagement they get on those channels. Bryden McGrath, a social media strategist at Portent Inc., shares some helpful tips in a post for Social Media Examiner: Facebook: highlight employees, […]

Marketers often make the mistake of writing their emails like sales letters. This means that “they pack them with benefits and use all the usual copywriting tricks – out of context – and selling ‘choke holds,’” according to Ben Settle, a direct-response copywriter and email marketing strategist writing for Copyblogger. What marketers should be doing […]

On Thursday, Instagram unveiled “Photos of You,” a new feature enabling users to tag people in photos. It also gives users a new way to view all photos that have tagged a particular business or brand. “People can now add their favorite band to their concert photos from last night, the clothing brand they’re currently […]

Combination creates largest offers and promotions network with clients in 14 countries

Facebook is primarily blue for a rather mundane reason: Mark Zuckerberg sees blue better than he sees other colors because he’s red-green colorblind. Sometimes it’s just that simple

BloomReach, a cloud marketing platform, has put together an infographic comparing Facebook and Pinterest for reaching marketing goals. According to The CMO Survey, CMOs spend 8.4 percent of their marketing budgets on social media. In the next five years, that number is expected to rise 21.6 percent. Here are some of the interesting findings from […]

When creating an SEO landing page aimed at converting, there are many different ways to approach copywriting. According to marketer and copywriter Eugene Schwartz, there are “Five Levels of Awareness,” spanning from direct to indirect, each audience seeking different kinds of information. 1)

IntelliResponse is a provider of virtual-agent technology (“Siri for the enterprise”) aimed to help businesses deliver the best answers to customers’ questions asked across various channels. The self-service tool improves the customer experience, which can lead to improved conversion rates and lower customer service costs. It also helps enterprises collect customer data and draw key […]

Litmus, a provider of email testing and tracking tools, has put together an infographic showing what email marketers need to know about how their messages appear on the major smartphones on the market today. The range of smartphone screen sizes out there today affects how emails are designed and built. Add to this the variety […]

Google has used site speed as a factor in its ranking algorithm for about three years now. While the weight of the speed factor is up for debate, what’s not up for discussion is how much site speed affects conversions. “Every second visitors have to wait for a page to load is a proven loss […]