If you’re a B2B marketer and aren’t utilizing content marketing as part of your arsenal, you’re part of a diminishing minority. Curata’s latest “B2B Marketing Trends 2012 Report” surveyed 465 marketing professionals and found that nearly 9 in 10 B2B marketers are using content marketing as part of their programs. Meanwhile, 57 percent of marketers…
Businesses, like people, are strapped for time and money, which makes time- and money-saving alternatives quite appealing. So for marketers tasked to generate leads, the option to buy leads from external sources can be appealing. But this begs the question: Should marketers buy leads? Are purchased leads the equivalent of fast food
Silverpop, a digital marketing company, has generated an infographic offering marketers an overview of the social media landscape, which has drastically changed in the past 10 years. Here are some of the highlights: Here are the top 10 global social networks, as of Nov. 15: Facebook, Twitter, Google+, Weibo, RenRen, LinkedIn, Badoo, Instagram, Yelp and…
An NPR segment with Arvind Bhatia, managing director of equity research for the investment firm Sterne Agee, focused on the future of daily deals in a comprehensive-yet-concise manner. One of the topics of discussion is the viability of the business model going forward. The overall model of daily deals can work, but scale is necessary,…
A new eMarketer report finds that advertisers in the U.S. are set to spend $1.8 billion on mobile advertising in 2012, more than triple the amount spent last year. But how much do these efforts pay off? According to a CMO Council study, 4 percent of marketers around the globe said their mobile ad investments…
Banner ads have been a staple of online advertising, but they haven’t exactly been the most enthralling performers, even earning the affectionate nickname “brand awareness Black Hole.” OneSpot is a company that’s trying to put a new spin on banner ads, and it just got $1.5 million to help its cause. The content-advertising company is…
Marketers are understandably excited about social media, but a study from Pitney Bowes Software indicates that marketers might be out of sync with consumers on social platforms. In other words, there are “stark disparities in the concentration of consumers on certain social media networks, compared to the percentage of marketers on those channels.” According to…
If you place ads in print magazines or newspapers, or utilize other offline channels like conference exhibits, pamphlets or billboards, you might be having some trouble measuring results. KISSmetrics offers up some tips on how to track offline promotions through Google Analytics and other strategies. For instance, custom landing pages created specifically for offline campaigns…
LinkedIn isn’t the most popular kid on the social networking block, but that doesn’t mean it’s not an important site for marketers to know and use. According to comScore’s latest multiplatform rankings of the top online properties in the U.S. in September, LinkedIn was No. 30, with a total digital population of 47.1 million users.…
Mobile devices are playing an increasingly important role in terms of e-commerce website traffic, according to Monetate’s latest “Ecommerce Quarterly” (EQ) report for the third quarter of 2012. Also, it seems that referral traffic from social media sites is declining, a trend that supports recent findings of the channel’s futility on Black Friday and Cyber…
