As the advertising landscape evolves, retail media has emerged as a powerful beast that marketers must harness. ANA’s recent Retail Media Networks Fair brought together advertisers, retail media networks, a Wall Street advisor and measurement experts to discuss today’s hottest medium. The main takeaway? There is an urgent need for brands to adapt and thrive […]

Social media trends come and go, but it seems to have been awhile since an existing social media platform (Bluesky) has encouraged so many users to jump ship from their current social media habits. Such moves are something for the PR and communication industry to pay attention to. 

Megibow is still in his first year as CEO of Casper, the once DNVB mattress darling. Megibow sits down with Multichannel Marketer to discuss rightsizing the business, its focus on customer service, the role of stores and profitability.   By 2025, mattress brand Casper will be profitable. And growing, said Casper CEO Joe Megibow.   Megibow — […]

Arts-and-crafts retail chain Michaels is hosting its marketplace sellers in stores to sell their goods. The initiative aims to drive awareness to its handmade marketplace MakerPlace. Michaels is bringing its marketplace sellers into its stores to increase the visibility of its new handmade marketplace.   Michaels launched its marketplace, called MakerPlace, in fall 2023. The […]

The meteoric rise of artificial intelligence has enabled the industry to focus on collecting the right data—and make it actionable. Marketers are prioritizing metrics that inform strategic decision-making. They’re using new, and much improved, technology and taking cues from neuroscience. As a result, they’re gathering meaningful intel from, and about, their audiences, then reimagining their […]

If they manage the next year well, publishers could emerge with more control over their business, stronger relationships with readers, and better deals with advertisers. Success lies in their ability to create hedged gardens, not the logged-in, ubiquitous worlds of Amazon, Google, or Meta, but differentiated by unique content, audiences, and products.

This week’s hot takes on hot topics in experiential marketing cover COLAsseums, Date Week adventures and Barbie’s StreamHouse.

Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York City on Tuesday. But despite some speakers joking that “funnel” has become “the new F-word,” no one really took the bait. In fact, […]

Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course. The digital landscape […]

Industry experts assembled at PRNEWS’ inaugural “PR Thought Leadership Strategies on LinkedIn” event Tuesday  afternoon to share best practices and tips for writing posts, becoming a LinkedIn thought leader, mastering the platform’s algorithm, media training clients and optimizing newsletter engagement. Following are insights from event.