Google has unveiled Google+ Communities, which will be pages where users of the social network can gather and find others who have the same interests. Communities, which can be public or private, will be centered on topics and interests, and will enable users to start hangouts and plan events with other members. It will start…
The daily-deals industry has had quite a year. Though eventful, even the most impartial of observers can’t help but to perceive a darkness surrounding the space, which was once filled with eager startups, mergers and buzz. Today you’d be hard-pressed to find many noteworthy stories about the industry on any given day. The obvious decline…
Nielsen recently published “State of the Media: The Social Media Report 2012,” a whopper of a recap of all things social media from the past year. Among the many interesting findings in the report is that a third of people say ads on social networking sites are more annoying than other online ads. Also, Asian…
By James Carner, founder, eHygienics.com Coincidentally, after the recent publication of a few of my articles that focused on spam advisories (anti-spammers), my company was attacked by a group of individuals who don't appreciate the information I'm exposing. More on them later.
Yesmail Interactive created an infographic that offers a rundown of just how big of an impact the mobile movement is having on our world, shopping behaviors in particular. “After surveying 500 consumers, we learned how drastically mobile has affected consumer shopping patterns, as well as interaction with brands through social media and email promotions,” Yesmail…
After announcing their plans to merge on May 9, Monster Offers and Ad Shark Inc. completed their merger on Wednesday. Monster Offers, the daily-deals aggregator and analytics provider, is combining with Ad Shark, a mobile advertising and content distribution platform, to form Newco. The new post-merger entity will aim to leverage the all-important “synergies” and…
Facebook’s usefulness for businesses has been dragged into the spotlight lately, thanks in part to public comments made by businessman Mark Cuban. It’s all a response to Facebook’s tweaks to its EdgeRank algorithm, which takes into account affinity, weight and time decay. Some research shows that the latest version of the algorithm is causing some…
If you love social media and are a sucker for stats, you might want to sit down for this one. Simply Zesty has put together an exhaustive list of 101 social media statistics to help marketers plan their 2013 strategies. Here is a quick preview of what you’ll find: Auto-posting to Facebook decreases likes and…
Armed with plenty of information about their customers’ habits and whereabouts, AT&T and Verizon Wireless are getting in on the daily-deals game. Both mobile carriers are offering customers location-based coupons and daily deals. AT&T Alerts is an SMS location-based offers platform. Verizon Selects, a pilot program, leverages the demographic information stored in its customer databases,…
When people talk about using social media to get clicks and drive actions, they’re only focused on one part of the purchase cycle. “Whether you’re buying lip gloss or a new database system for a business, buying is a process, and to simplify buying to the single point in time where we take action means…
